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Wednesday, April 10, 2013

The Importance Of SEO

By Roseanne Cay


The Internet is undeniably quickly becoming the most powerful media platform today. People go online for innovative forms of social interaction, for a more convenient entertainment channel to gain information quicker, and to reach out worldwide. It's no wonder why a growing number of business turns to the Internet to have an extended clients. Still, with the numerous websites competing for attention online, a website would have a hard time trying to be seen by its intended clients. If you have a website and you want to draw prospective clients, make them notice your website with a good SEO.

Search Engine Optimization, in a nutshell, gives sites more visibility online with the need for paid services like PPC or pay per click. It's a technique that helps websites appear in search results when a relevant key phrase is entered on Google, Yahoo, and other search engines. It is vital for a website to be search engine optimised because ranking competitions on the Web is tough, with hundreds of thousands of websites vie for a place on the first pages of the search result. It's very likely that people wouldn't even know that your site is there if it doesn't turn up on the first few pages of search results.

Your site landing a spot on the first page of a search result would certainly be seen by internet surfers, who are specifically searching for something but don't have any specific site in mind. When they enter a specific key phrase in a search engine, it means that they are searching for a source that can give them info about their key phrase. And if your website happens to have that information or even sells what they need, it needs to be the first or one of the first websites they would see when they search for the keyword. Search engine optimising your website can help it land on the first page results. If it's not optimised for search engines, then it would just go unnoticed, which, of course, is bad for your business.

But SEO is not just about key phrases. Your web page also needs to be popular with a lot of people constantly visiting it in order for it to land on top of result pages. It's a bit of a conundrum because websites should have high traffic to place high in search engines and yet it also needs to place high to invite high traffic. This is a condition that only a good SEO company can solve.

Be warned that there's such a thing as bad optimisation practice, which could aggravate your website's standing instead of enhancing it. And sadly, there are SEO Singapore companies that practice it, making their clients' search engine ranking suffer. So if you need good SEO application to boost your website's ranking, choose a reputable SEO consulting company that has delivered many successful results for their clients.




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