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Thursday, April 25, 2013

Is There A Fast Track To Internet Marketing Success?

By Howe Russell


If somebody walked into a shop you owned and claimed that they could teach you the secrets to turning your establishment into one of the biggest brands in the world, you would probably assume that they were trying to sell you something that you didn't really need. However, many affiliates in the online business world encounter this type of thing every day and countless people fall for it. Opportunities like empower network are literally packed with individuals who are using certain marketing training systems and online business schools.

As you have probably guessed, of course, your first instincts were right. There is no secret to overnight success and anybody claiming they can teach you it for a certain price is lying to you. If there was a secret, it certainly wouldn't be a secret any more.

But if it's too good to be true, why are there so many training systems out there?

The fact is most home businesses fail to succeed into the long-term. Over 80% of businesses go bust within the first three years. Of course, these statistics are lower than those in the real world, where over 90% of business start-ups fail to see out the first 3 years. But they are disturbing nonetheless.

These facts can be driven home even further by looking at the failure statistics of entrepreneurs using the internet as their main source of income. If you are working as an affiliate within a network marketing opportunity right now, you may be shocked to hear that over 90% of your colleagues are not making any money at all. It only took so long before certain network marketers began questioning why they would work with an affiliate program and struggle when they had a much bigger opportunity on the table. The thinking behind this method certainly makes sense when you look at the statistics. That opportunity, of course, is training other network marketers.

With most network marketers getting nowhere, there is definitely an opening in the market for those who have the knowledge to offer extensive training to those in need of help. After all, only a select few world leading sponsors are known to help their own teams, with most keeping their secrets to themselves. [
See how Russ Howe became established in empower network here.
]

Why would you choose to spend your time promoting one specific company when the failure statistics of most companies in this industry tell a tale of a future with very little security? Likewise, why become an affiliate marketer when the overwhelming majority of them are struggling? Instead, you could focus on cashing in on both markets and offer training to existing affiliate marketers. Companies won't object as it helps their affiliates to learn, while affiliates will appreciate the information you can provide if it helps them to turn their online business around.

It would be foolish to presume that this method was as easy as it looked, of course. With so many people spotting this gap in the home business market it is now nearly impossible to stand out within this particular niche - which is why you'll often hear people promising what seem like ridiculous benefits to choosing their training package over their competitors. Will they really give you a secret formula that will transform any business model into a success? Of course not, they are merely trying to tempt you to buy their training instead of those who are in the same niche.

You could argue that anybody who sees a training system as an easy way out deserves to be misled because they failed to take their business seriously enough. However, that's not realistic. So many people are tricked into buying training that they simply do not need because many network marketers are preying on their frustration at their own lack of results. They feel like they can't achieve success on their own, so they buy into systems which claim to teach them secret formulas.




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