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Thursday, April 11, 2013

SEO Strategy 101: The Role Of Content

By Ping Wooten


Through the years, Google has continuously emphasized the importance of content. The release of algorithmic changes such as Google Panda and Penguin has strictly stressed how content greatly impacts the outcome of website rankings. Truth is, Google easily delineates outstanding web sites from low quality websites by using content as a ranking factor.

Matt Cutts, the head of Google's Web spam department, has repeatedly conveyed the idea that good content can trump SEO. This statement, according to experts and online specialists, sums up the truth about good content: it has a huge impact on website rankings.

Unfortunately, some SEOs do not recognise the agenda of Google. In a nutshell, what Google wants is to sustain its own agenda by helping online users find relevant and useful information on the Web. To have a first page ranking result, you'll have to craft a search engine optimization plan that is aligned with Google's objectives.

Revered for its ability to present only relevant and up to date results to its wide market base of online researchers, Google sees to it that websites that sit on the first page of Google SERPs are the ones that offer high quality SEO content to end users. Google does not underestimate the value of good website content and smart search engine optimization techniques. If your site has informative blog posts and well-researched articles that benefit site visitors and online users, then it won't have any doubts promoting your website to higher rank.

Rely on a reputable SEO firm to help you devise a powerful, result-oriented SEO strategy that embraces the importance of good content. Avoid black hat SEO techniques that harm your website's reputation. Collaborate with SEO experts that can get your website to the top of Google SERPs!




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