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Thursday, April 11, 2013

Negative SEO Explained

By Dorothy Raj


Parameter modifications brought about by Google can be so detrimental to existing SEO campaigns that most SEO professionals are terrified of them. Still, while parametermodifications from Google are trend changers, they are game changers for all SEOprograms and efforts of every businessman in the field. In other words, they are systemicchanges that influence everyone equally.

Something that can be considerably worse than systemic search engine parameter modifications is negative SEO. Negative SEO can be extremely debilitating for any SEO plan simply because it derails days' worth of hard work. Since negative SEO achieved prominence in the SEO industry, it has been in the forefront of numerous SEO relateddiscussions between SEO professionals.

The consequences of a negative SEO strategy depend upon how much hard work is put into it i.e. less hard work will cause loss of rankings and a lot of effort will cause blacklisting.

Many SEO services throughout the world today are getting internet marketing complaints from online businessmen about their web pages being attacked with negative SEO.

The difficulty in countering negative SEO is the reason why it creates so many problems. Before negative SEO can be countered, it needs to be recognized which is one of the most toughest things to do for SEO specialists and web page handlers alike.

When the search engine ranking of a web page starts falling, it is extremely rare for the web page administrator to think about negative SEO as a cause. Spotting negative SEO is half the problem solved.

Following this, the affected pages need to be transferred so as to modify the hyperlinks which have been targeted. Then, strengthening the brand and building authority become critical. The perfect way to do this is topost top class written material.




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