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Friday, April 19, 2013

Does Email Marketing Work In 2013?

By Joseph Stan


It is essential to have a clear grasp of how to correctly do email marketing. Your emails must reach your intended target and actually be read to be effective. Keep reading if you want to get the most useful tips around. My first tip is to always try to use your own email template, use your colors and logo in your emails. Customers already know your designs, logo and colors and they associate you with these details. So when they see these colors and designs in their emails, they're more likely to not delete any mail you send to them.

The worst mistake email marketing newbies do is thinking you can generate results fast by buying an email lists. The reality is that most people don't realize that these lists are being resold all over the internet. Don't waste your money with untargeted prospects, instead focus on building your own list of email contacts that will most likely have better results than trying to buy a list from someone else.

When the time comes to actually write a promotional email is important that you make your subject line short and sweet. Misleading subject lines will most likely get you a lot of unhappy subscribers, be honest and to the point with what you are offering. Remember even with email marketing honestly is still the best policy.

One of the things that can really destroy your reputation online is trying to add people to your list who didn't ask to be added. Never add anyone without their permission, which is why using capture pages is a good idea so your visitors can decide whether or not they want to give you their personal email.

By now you should have a few ideas on what you can do and what you can't do when it comes to email marketing. Hopefully these tips help you get better results, remember the more people you get on your list the more potential sales you have down the road. Apply these tips and get to work.




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