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Thursday, April 11, 2013

SEO 101: 3 Lessons On SEO Writing

By Cindy Cortney


Google adores high quality content. The truth is, Google makes sure that websites that have good content are rewarded with good rankings. Is your web site currently buried under a pile of websites? Well, you ought to start turning things around by working on a robust content creation strategy that surely impresses Google.

SEO writers and online marketers are becoming conscious of their writing styles. Gone are the days when SEO writing seemed casual and full of fluff. Today, SEO content writing has become an art form. Only search engine optimization writers with the ability to come up with well-researched, highly relevant posts and articles earn the attention of search crawlers and the respect of site visitors and end users.

Do you wish to know what type of SEO writing can appeal to human readers and Googlebots? Listed below are effective writing tips that help you enhance your website's content creation strategy:

Write catchy headings and titles. You only have a few seconds to grab the attention of potential readers. Boring and generic titles fail to capture the curiosity of your site visitors and even force them to abandon the rest of your post. A compelling title is a critical marketing touch point that motivates potential readers and site visitors to read more about your company.

Write on a regular basis. Try to write daily. If your schedule doesn't permit daily posting, you may update your site with blog posts and informative articles three to four times a week. This habit can benefit your rankings because Googlebots love indexing fresh content that's up to date and relevant.

Write for human readers. Use your content to provide relevant data to end users. Avoid feeding crawlers and bots with terrible keyword-infested content. Learn that the art of SEO writing is based on the notion of delivering valuable, informative and highly relevant content that benefits online users.




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