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Saturday, April 20, 2013

Perfecting Your Classifieds Website's Popularity Can Be Achieved

By Carl Joror


You have your free classifieds site and on it you are selling your products, but no one seems to biting. It may be because no one even knows about it. One technique of getting the word out is online marketing. To make a successful website that'll bring in the traffic is through this method and here are some tips to make it work for you. As a bonus, we even have some propositions for you to look at that may help.

If your free classifieds site is commercial, it should clearly have a business objective. If you don't have an objective, you won't be capable in determining whether your website is successful or not. It can also eliminate further justification for other investments. You won't get any standard for taking decisions about your site.

Maintaining a free classifieds site requires a lot of time and effort and it always will. It's a never ending process towards perfection. You will have to keep polishing and tweaking your website so it's a constant investment of time and effort. To match the perspective of every person is no easy task, but that's how you achieve a high quality site so treat it that way by being diligent.

Visitors that come to your free classifieds site are people who don't want to read an entire novel. They want to be able to scan through first before they commit to reading the entire article. On your website, use headings, lists, and commonly used and easily comprehensible words. Keep the tone of your content conversational and easy to follow, which means no sales tone. That can have the opposite effect to what you want your users to do.

Finding out which of your pages are most frequently visited can help you decide on the ones that should be showcased on the home page by linking to them directly. If these pages are what the visitors want, it's important to make sure that they can easily find them.

A visitor when faced with the 404 error becomes confused as to what the next step should be. Make sure you have a search box and your main menu available on the 404 error page so that the visitor at least has the option to veer away to another page.

The color scheme of any free classifieds site should not be distracting. It should enhance the viewers experience while they consume the content. Try limiting yourself to only a couple of colors. Pictures and graphics excluded, don't try to stand out in a crowd by being annoying, flamboyant, or garish. It just looks amateur. This color scheme should be consistent throughout all of the pages.

Gathering positive testimonials from your customers and displaying them throughout the sales process is a great way to show potential clients that you have quality products or services. Praising quotes from experts in your field are also great to include. Be sure to ask permission to use their words and don't misquote them.




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