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Saturday, December 15, 2012

The Most Famous Fallacies in the SEO Community

By Shane Walker


It appears as if SEO is still confusing many people involved in it. This is due to many different aspects thrown in diverse areas in the web. Due to this fact, individuals who are starting in SEO are having a rough start.

One absurd perspective on search engine optimisation is that some individuals keep insisting that meta descriptions perform a role in ranking a website. Well the truth of the matter is that meta tags have no major value in your Google rankings. It only helps enhance your click through rates. Individuals want to see a good glimpse of what is inside your content. Therefore, it is still essential to formulate an interesting meta description even though it does not give an effect on your search engine optimisation search positions.

One of the most popular concepts posted in many sites is the claim that Google requires a specific proportion of keyword density in order to become optimum. Despite the fact that search phrase density is definitely an important factor, it is not correct that Google has exposed any rates. They do not leak anything precise. As much as Google is concern, the more important thing is the readability of your content material. Even so, just be cautious and stay clear of over optimising your key phrases.

Another assertion claimed by many people who deliver SEO packages is that ranking will be tough if you do not submit a sitemap to Google. Same with meta tags and descriptions, sitemaps has nothing to do with the entire rankings of a specific site. The sitemap is only used for discovery functions. It tells you the quantity of inbound links that you have.

Among all ideas, the most controversial issue is whether social media will be the new SEO or not. For other people, social media is just a channel and will certainly not come through as a significant component of SEO. Alternatively, many people believe that Google is going social as they would like content to become more credible for their audience. In this instance, it is up to you to determine which side of the report are you in.




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