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Wednesday, December 26, 2012

How To Search Engine Optimize Your Website Before It's Too Late

By Jeffery Polite


If you have the right background information, you can use this powerful set of tools to increase your site's traffic and improve your business. Read on for information about search engine optimization.

Use a properly descriptive title tag to make sure that search engines can best understand the content of your web page. Do not go over 60 characters, because many search engines refuse to show more than this. Search engines also give little weight to terms coming over the 60 character point.

Although there are many areas of SEO out there, you need to pick just one to focus one. There are not enough minutes in a day to get a hold of every technique. You need to focus your understanding on just a few areas and master them fully. Don't lock yourself in an ivory tower when choosing your site's keywords. Brainstorm what everyday terms and phrases people would use when searching for the content on your site.

Relevant RSS feeds should always be included in your website. Regular updates to your RSS feeds show up as new content to the search engines. This feed can be a place where you post info about topics related to your product. Let everyone know that they can subscribe to your RSS feed. If you include a blog on your website, you will show up more often on search engines. Site traffic should then, therefore, increase.

Keep your site going by filling it with new and unique content regularly. No reader will find old information compelling, and you will lose traffic over time if your content is not updated regularly. If you publish your web content in another language and not english, be sure to use the "language" meta tag. Doing this will rank your website higher when someone searches in a particular language. Make sure your server has been configured for case sensitivity on URLs. If you do not then your whole site may be respidered with lowercase letters, which will be a negative thing.

Product feeds are an excellent way to generate more site traffic, which will help you build a larger base of customers. Use these to provide important details about the product or service you offer. Big search engines and comparison shopping sites are good places to put your feeds. Make sure to include a place where loyal customers can sign up to monitor your feed. Make use of the "alt" tags for image links when using SEO to boost your rankings. These tags are intended to replace images if the website visitor disables image display. As search engine spiders are reading these tags, it is imperative that the tags include your targeted keywords if you want to increase your websites ranking on SERPs. Use descriptive title tags to ensure that all search engines will be able to understand your website's content. However, do not go past sixty characters, as most engines do not even bother displaying anything after that. They favor the first 60 characters, as well, giving less weight to words past that. If you go the link directory route to build backlinks, verify the legitimacy of the directories you use by checking to see if its sites are useful and interesting. Be wary of directories that are filled with broken links, outdated information or obvious errors. Make sure you research every link before affiliating yourself with it.

If you put keywords in your HTML tag it will help your SEO efforts. When a search engine looks for webpages they put more emphasis on the content that is in title tags so it is crucial to have your keywords represented in them. Use the strongest keyword for the best results, and drive more traffic to your site! Learn about exactly how much experience they have. You will also need to know the risks involved, so that you can make the most informed decision possible. Use every venue available, from article directories to social networks, to drive traffic to your site with inbound links. Creating solid incoming links to your site is one of several imperative SEO tasks. Once you have decided on the keywords or key phrases that are most relevant to your website, use them in the title of your web page. Choose a smart, appropriate title that will give users arriving at your site a good first impression. People will click on the link to your site since it will fit the user's search results. These SEO tips are a great start for improving your rankings, but do not forget that SEO is always changing. Keep doing your research so you can follow the trends in the SEO industry, and keep your page at the top of the rankings.




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