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Monday, December 17, 2012

Setting Up An Easy Article Marketing Campaign

By Larry Franklee


One of the fastest ways to gain exposure, drive traffic, get leads and make an increased amount of sales is to set up and execute a simple article marketing marketing campaign.

While an apple a day may keep the doctor away, an article a day might be exactly what you have been trying to find to take your business to the next level.

Let's a take quick look at a few of the issues you may want to take into consideration before getting too deep into the method so that you can put the likelihood of succes in your favor.

Easy Article Marketing Explained

The brilliant thing about setting up an easy article marketing campaign is once the first planning and set up stages are done you'll find scaling the model to supply even better results is both fast and easy. Make a system and you can also outsource the entire process.

Two things you will want to keep under consideration from the very beginning. First is the strategy you may use to distribute your content. 2nd is the standard of your content.

Both these issues are necessary to produce the results you're looking to attain. If your content is marginal, you will get marginal results. If you take quick fixes in distribution, you may short-change the results that you get. Both processes go together. Create off-the-charts content and make sure to get it in front of as many people as practical and you'll have found yourself a winning mixture.

Simple Article Marketing Set Up

The majority of the articles you will find in the article directories are the same format. Knowing this you can set up a straightforward article marketing template to follow when writing and preparing your content.

Each directory will ask for a title, a short 25-50 word outline, the body copy, writer resources area, 3-5 keywords or tags and a both the key and secondary subject categories your article fits in. You will be able to add 2-3 links within the body copy or writer resource box or a mix of the two.

Content for the Easy Article Marketing Campaign

Perhaps the strongest way to ensure readership of your content is to only write content that you know is being actively searched for. This is often done by grasping who your best target audience is - the individual or people most likely to have an interest in your product, service, opportunity or info.

Once fitted out with this info, use a free keyword research tool like the Google External Keyword tool to find out exactly what phrases and words your target market uses when conducting a search online . You can use a paid tool like Market Samurai to dig even deeper to find the best keywords and key-phrases used by the competition . Write your content to talk directly to search question you have exposed using these tools.

Simple Article Marketing Distribution

There are about a dozen heavy traffic article directories you can by hand submit your articles to for inclusion. Expect this process to take more than 5 minutes or more per index. The time you spend manually submitting your content to these high traffic sites can pay large dividends.

An alternate way to take your easy article marketing distribution attempts to a higher level is by using a combination of manual submissions with automated mass submissions. Use automated tools like Article Marketing Robot and Unique Article Marketing Wizard to syndicate your content to hundreds, even thousands of article directories within a couple of minutes. The results will simply shock you.




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