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Sunday, December 23, 2012

Designing A Search Engine Friendly Website

By Earl Gardner


Type in web design in Google and you may come up with millions of net pages from all around the planet offering web design services. So how do we go about choosing a web design company that offers internet sites that are not only nicely designed but equally important, an internet site that ranks well on major search engines? A lot has been written on web design that sell goods and services but relatively few web designers know how or are even bothered about developing websites with the fundamental elements needed to give your website a headstart on ranking on the search websites. Here are one or two vital SEO tips that may set your site apart when referring to ranking on search sites and selling your services and goods.

Every web design should think about the meta tags that are read by the search website spiders. No matter what some designers might tell you, meta tags are influential in the way search websites look at your site. Each web page should have its own distinct set of meta tags. These are phrases and terms that are inserted in the HTML of the site that tell the search sites what that precise page is about and how it should be indexed so others can find it when it searched. These are easy to include in your web design and should preferably be finished prior to launching the site on the web. Let us glance at the most vital meta tags.

The Title tag an important part of search site optimization and is amongst the first things the search website spiders will read. This tag is probably going to get picked up by search sites and displayed as a consequence header when a visitor finds your internet site listing on a search engine. This tag also appears as the title that in the blue strip at the top of your browser.A good web design will contain a short Title tag that encompasses the keywords you think visitors will use to find your internet site.

The Description tag acts like a short sales spiel. When your internet site listing shows up on the results page of a search website, the description tag is what shows in the two lines of text underneath the bold title (the Title tag). These two lines of text need to persuade those who read it to click the link so they can visit your website. So you have a controlled number of characters in which to do this. Always ensure your chosen searchable keyword for that page is included in the description tag.

The opinion of plenty of folks is to overlook the Keyword tag, because it's no longer utilised by Google, and thus they feel it is a waste of time. But Google is not the only search site out there, and some other search websites do still look at the meta Keywords that've been added to the code of the page. One major piece of information isn't to stuff your meta keywords tag full of each keyword you believe that searchers might use to find a website like yours. They keywords you add in the meta tags also must be present within the content on the page itself. Neglect to do that and you may find that some search engines penalise your website's rankings.

Your web designer should also bear in mind the H Tags that search website spiders read. The H tags (sometimes called header tags) tell search engine spiders how crucial the keywords contained in them are to the page. H tags are generally used as section titles, and should contain any relevant keywords you believe folks will use to find your page in the search engines. H tags go from H1 to H6, with H1 being seen as the most vital. The more talented web designers will consider H tags as being an element of the design and will execute the look of those news into the CSS part of the coding so that the titles can easily be modified later whilst keeping the style and size of the font.

Optimising your meta tags alone won't necessarily get you good rankings on the search websites, but they will go a great distance in making your site stand out to the search engines for the keywords you are targeting, compared against lots of other competitive sites that haven't been optimised in this manner.




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