There are many pieces of the proverbial puzzle associated with starting a business. One of the most important, as your local fishbat Long Island advertising agency can attest, is branding. The work that is done in this field cannot be denied, but many people on the outside looking in are going to be unfamiliar with this. For those that fall under this umbrella, here are the most important questions about branding that should be answered.
"What, exactly, is branding?" According to authorities on the matter like fishbat, branding is the strategy by which images and likenesses are created to promote products. Have you ever looked at white text on a red background and thought to yourself, "Isn't that Coca-Cola?" This is an example of branding at work, and to say that it works would be an understatement. It's a simple matter of how well strategies are followed through to the future.
"Aren't branding and marketing the same thing?" Contrary to what you may think, branding and marketing aren't exactly the same. On one hand, branding is tied to identity, meaning that your brand is what you are. Marketing, on the other hand, is tied to action. Ergo, it's meant to describe what you do, ranging from writing to SEO. These are just a few differences, but ultimately, to say that they are the same thing would be misleading.
"I have an idea for my brand, but how do I create it?" It's great to have ideas, but unless they're brought to fruition, they will only remain ideas. One of the ways to create a brand is by building your assets ahead of time. These include your logo and website graphics. You should also implement a dress code that you, as well as your employees, will abide by. Dress codes vary from business to business, but they are part of the larger branding puzzle all the same.
"How much does branding cost?" Simply put, as much as you'd like it to. Every branding strategy is different, meaning that yours is not going to look exactly the same as someone else's. Furthermore, you may have a tighter budget to work with, so you'll have to measure your expenses beforehand. Branding doesn't have a set cost, but if you know what you'd like to spend, you'll be able to determine just how much of an expense it will be.
"What, exactly, is branding?" According to authorities on the matter like fishbat, branding is the strategy by which images and likenesses are created to promote products. Have you ever looked at white text on a red background and thought to yourself, "Isn't that Coca-Cola?" This is an example of branding at work, and to say that it works would be an understatement. It's a simple matter of how well strategies are followed through to the future.
"Aren't branding and marketing the same thing?" Contrary to what you may think, branding and marketing aren't exactly the same. On one hand, branding is tied to identity, meaning that your brand is what you are. Marketing, on the other hand, is tied to action. Ergo, it's meant to describe what you do, ranging from writing to SEO. These are just a few differences, but ultimately, to say that they are the same thing would be misleading.
"I have an idea for my brand, but how do I create it?" It's great to have ideas, but unless they're brought to fruition, they will only remain ideas. One of the ways to create a brand is by building your assets ahead of time. These include your logo and website graphics. You should also implement a dress code that you, as well as your employees, will abide by. Dress codes vary from business to business, but they are part of the larger branding puzzle all the same.
"How much does branding cost?" Simply put, as much as you'd like it to. Every branding strategy is different, meaning that yours is not going to look exactly the same as someone else's. Furthermore, you may have a tighter budget to work with, so you'll have to measure your expenses beforehand. Branding doesn't have a set cost, but if you know what you'd like to spend, you'll be able to determine just how much of an expense it will be.
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