Believe it or not, search engine optimization involves more than simply creating links. While this is a major piece of the puzzle, there are other elements to consider as well. This brings us to the topic of technical Long Island SEO, as it entails many facets that the average user doesn't see or recognize. For those that are struggling to rank, or would like to rank better, here are a few things to know about technical SEO.
When it comes to Long Island SEO, in the technical sense, page speed is an important topic of discussion. The reason for this, according to the likes of www.fishbat.com, is that most people expect immediacy these days. It's easy to see why, as technology has grown to such a point that moving from page to page should only take a second or two. Any stretch of time that's longer can result in a user clicking away, which doesn't do the bounce rate of the site any favors.
Another technical aspect of SEO is mobile-friendliness. While it's common knowledge among marketers that this negatively affects search engine rankings, it can hurt the user experience as well. If you visit a site on your phone, and it shows up exactly how it would on a traditional computer, it would be considerably more difficult to read. Due to the poor optimization of the site, you probably wouldn't be on it for much longer.
Next, ensure that your site has little to no duplicate content. Not only is this true from page to page, but in terms of the Internet as a whole. For example, if you copy an article from another site and submit it on your site as a blog post, you're not going to receive traffic. In fact, you will end up hurting your site's rankings for a variety of terms. By either deleting duplicate content or editing it so that it's original, your site won't be penalized.
Of course, what is SEO without a discussion of links? This topic is technical in its own right, especially if the links in question are either broken or fail to direct people to the right pages. In either situation, a user will have to spend more time navigating the site in order to reach their destination. This hurts the experience, which means that a developer will have to make the proper adjustments. The fewer redirects and error pages there are, the better a site's SEO will become.
When it comes to Long Island SEO, in the technical sense, page speed is an important topic of discussion. The reason for this, according to the likes of www.fishbat.com, is that most people expect immediacy these days. It's easy to see why, as technology has grown to such a point that moving from page to page should only take a second or two. Any stretch of time that's longer can result in a user clicking away, which doesn't do the bounce rate of the site any favors.
Another technical aspect of SEO is mobile-friendliness. While it's common knowledge among marketers that this negatively affects search engine rankings, it can hurt the user experience as well. If you visit a site on your phone, and it shows up exactly how it would on a traditional computer, it would be considerably more difficult to read. Due to the poor optimization of the site, you probably wouldn't be on it for much longer.
Next, ensure that your site has little to no duplicate content. Not only is this true from page to page, but in terms of the Internet as a whole. For example, if you copy an article from another site and submit it on your site as a blog post, you're not going to receive traffic. In fact, you will end up hurting your site's rankings for a variety of terms. By either deleting duplicate content or editing it so that it's original, your site won't be penalized.
Of course, what is SEO without a discussion of links? This topic is technical in its own right, especially if the links in question are either broken or fail to direct people to the right pages. In either situation, a user will have to spend more time navigating the site in order to reach their destination. This hurts the experience, which means that a developer will have to make the proper adjustments. The fewer redirects and error pages there are, the better a site's SEO will become.
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