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Monday, May 26, 2014

Misconceptions About Using Instagram For Marketing

By Armando Rodriguez


With over 90 million instagram followers, instagram is no doubt one of the best hits for photo sharing applications. Many businesses in their attempt to broaden their online reach buy instagram followers. However, many businesses still see demerits in the service making them lose out in a strong user base that the social networking site could potentially engage. This is usually due to some misconceptions about the service.

There is a misconception that the service only works if you sell visual products. This is not real and businesses should start treating this as an opportunity to be even more creative. They should develop images that are valuable, compelling or entertaining to share with their followers. Since they do not have products to showcase they can show their culture, employee goodwill, celebrations, merchandise and many more.

This service is available to both big and small brands. It is not only for big brands as you may have been misled. There are small businesses already enjoying this service and have even featured on its blog enabling them to get extra coverage. Artists and vendors are some of the people who have confirmed using the service to get them more sales leads.

It is not true that you can only use the service to post photos. The service provides user generated content by way of participating in photo contents and special campaigns. It is therefore provides both photos and messaging platform that allows businesses to respond to the feedback obtained from followers.

The belief that there is no way of tracking and monitoring the activities of the service is old-fashioned. Analytics platforms like SumAll, nitrogram, stratigram and static among others are now in place. The performance of your brand can easily be tracked by going to the metrics of your account and to those of the community that it belongs to. It is no longer a big deal.

Instagram does not sell photos uploaded by its users. This belief was brought by the confusion in the general terms and conditions that have now been revised. The idea behind this misconception is that the general terms and conditions gave the social site legal ability to sell your photos. The general terms and conditions are now clear on this and you should not have any reason to believe so.

This service has a user-friendly interface and is simple to use. Some misguided thoughts have it that you need advanced IT skills to use the service well in order to derive the most benefits from it. The same way you upload your YouTube videos or twitter photos is the same way you can upload your photos while using this service. Its interface is friendly for anybody just like in other social media sites.

Another misconception is that only teens and young adults are the ones who are really meant to use the service. It has links with other social applications like YouTube and twitter with an equally large audience. Consider using the service for your marketing strategies. Using this social media site will certainly improve your brand popularity.




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