4th Generation Communications is among the industries movers and shakers in Web Marketing. In a previous interview, Tim Beachum founder and CEO was asked how long should a marketing video be? His answer was revealing. He stated that the best answer he could give is, you want to get your point across as fast as possible.
We reside in the digital age and our clients are being engulfed by info on a daily basis. Clients are being hit with text ads, pictures, banners and of course videos. The amount of business owners fighting for shoppers attention is skyrocketing.
As business owners it is our job to keep our customers attention as long as possible. We have to create content that draws them in and keeps them.
Videos tend to be a bit harder than other types of advertising like banners, text advertisements, and photos. With those forms of advertising a client is forced to see them. If your customer is on Facebook they have to see your ad. They may not click on it but the name branding is there. With a video things get a little trickier. Mostly we will not force our clients to click our video to watch it, it is totally up to them.
Two Things That May Get Your Prospects To Look At Your Video
There are two important aspects you have got to get right to increase the odds of consumers watching your video. You must first have an attention grabbing thumbnail. The second thing is the length of your video must be appealing to them. If they look at the time of your video and it's an hour long, they are going to keep moving.
Videos that are under a minute will get played more frequently than a video that is 2 to 3 minutes. Although three minutes might not seem like a very long time, on the Web it is an eternity.
Video Marketing On A Budget
Many small to medium size companies are so busy stressing about the day-to-day activities that they forget things such as brand naming. This is a critical side of your marketing campaign and should be taken seriously, because in the long run it will skyrocket your ROI.
We reside in the digital age and our clients are being engulfed by info on a daily basis. Clients are being hit with text ads, pictures, banners and of course videos. The amount of business owners fighting for shoppers attention is skyrocketing.
As business owners it is our job to keep our customers attention as long as possible. We have to create content that draws them in and keeps them.
Videos tend to be a bit harder than other types of advertising like banners, text advertisements, and photos. With those forms of advertising a client is forced to see them. If your customer is on Facebook they have to see your ad. They may not click on it but the name branding is there. With a video things get a little trickier. Mostly we will not force our clients to click our video to watch it, it is totally up to them.
Two Things That May Get Your Prospects To Look At Your Video
There are two important aspects you have got to get right to increase the odds of consumers watching your video. You must first have an attention grabbing thumbnail. The second thing is the length of your video must be appealing to them. If they look at the time of your video and it's an hour long, they are going to keep moving.
Videos that are under a minute will get played more frequently than a video that is 2 to 3 minutes. Although three minutes might not seem like a very long time, on the Web it is an eternity.
Video Marketing On A Budget
Many small to medium size companies are so busy stressing about the day-to-day activities that they forget things such as brand naming. This is a critical side of your marketing campaign and should be taken seriously, because in the long run it will skyrocket your ROI.
About the Author:
Use Video Presentation campaigns to build your name brand and to force traffic to your internet site. Explainer videos are also another great way to raise your leads.
No comments:
Post a Comment