"Fanbases" and "audiences," on the surface, do not seem to have many differences upon first glance, do they? The reason for this is because, at least at first glance, they entail groups of people who share interests in certain topics and nothing more. However, it seems as though there is far more of a difference to consider, according to an article that recently came to my attention. Is there such a great difference between these terms that Internet marketing companies will be able to cover it?
According to a publication on the Guardian, YouTube is stressing to its content creators that they should build "fanbases" as opposed to the audiences, the reason being that fanbases choose what it is that they would like to watch. Audiences, on the other hand, apparently tune in whenever it is that they are told to. While it is a fair point to make, I do not know if it is entirely accurate. However, when you look at the ways in which a group of fans interact, it might more accurate than any of us imagine.
For example, I am a regular user on Tumblr and I will often see people live-blogging during television shows, commenting on events that deserve to have attention brought to them. What they are able to do, as a result, is create content. They can write commentary and perhaps even record their own videos that they can then post on the site in question. The show does not stop the moment that the credits roll; if anything, the show will only stop when the fans demand it, as Internet marketing companies may attest to.
One of the concerns that I have seen with the article in question, though, is that it seems like content that is supposedly similar to what people like will be geared to them more often. This can come across as rather intrusive, which is a point that I am sure any and all Internet marketing companies can attest to. Firms along the lines of fishbat understand the importance of organic growth and interaction. Simply ushering content into the faces of YouTube users does not appear to be the best course of action.
The goal of this movement, by YouTube, should be to have the distribution of videos brought so that it has a far wider reach. With that said, I think that it is important to consider that not everyone is going to click on links in order to watch certain videos. Even though people might have similar interests, to say that they enjoy all of the same things is a stretch, to put it simply. With that said, I can only hope that this "fanbases" over "audiences" movement by YouTube can actually produce more engaging results.
According to a publication on the Guardian, YouTube is stressing to its content creators that they should build "fanbases" as opposed to the audiences, the reason being that fanbases choose what it is that they would like to watch. Audiences, on the other hand, apparently tune in whenever it is that they are told to. While it is a fair point to make, I do not know if it is entirely accurate. However, when you look at the ways in which a group of fans interact, it might more accurate than any of us imagine.
For example, I am a regular user on Tumblr and I will often see people live-blogging during television shows, commenting on events that deserve to have attention brought to them. What they are able to do, as a result, is create content. They can write commentary and perhaps even record their own videos that they can then post on the site in question. The show does not stop the moment that the credits roll; if anything, the show will only stop when the fans demand it, as Internet marketing companies may attest to.
One of the concerns that I have seen with the article in question, though, is that it seems like content that is supposedly similar to what people like will be geared to them more often. This can come across as rather intrusive, which is a point that I am sure any and all Internet marketing companies can attest to. Firms along the lines of fishbat understand the importance of organic growth and interaction. Simply ushering content into the faces of YouTube users does not appear to be the best course of action.
The goal of this movement, by YouTube, should be to have the distribution of videos brought so that it has a far wider reach. With that said, I think that it is important to consider that not everyone is going to click on links in order to watch certain videos. Even though people might have similar interests, to say that they enjoy all of the same things is a stretch, to put it simply. With that said, I can only hope that this "fanbases" over "audiences" movement by YouTube can actually produce more engaging results.
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