You've bootstrapped your startup from a simple idea into something physical and you are now ready to turn the sales tap on full. There's just one last hurdle standing in your way: building a website that delivers your information 24/7.
You might have already decided on exactly what you want your website to do and have on it but before you race ahead there are four pillars of website design you need to know.
Focus on the end goal or desired action
The end goal of your website.
When you know what the primary end goal of your website is going to be you can then work backwards, researching the solutions available online that target those end goals. The internet is not new and there are plenty of free and paid for services that might already be available for your particular needs or use case. So take advantage of it.
Interlace your brand
Brand identity
Don't fall into the trap of just sticking your logo onto your website and hoping people will connect with your information. You need to actively take steps, with your design, that constantly reminds people about your brand. Visit brands that you love and pay attention to the little things they've done on their sites to give the brand front and center.
Mobile, Mobile, Mobile
Responsive Design
The mobile market is getting bigger everyday as more and more people get connected and new products will get launched at lightening speed. Your website needs to effortlessly adjust to the screen size of the device that is viewing it and, you'll be pleased to know, responsive design does it for you.
The desktop market is getting smaller and smaller, but you still need to pay attention to it, which a responsive design will do for you. So if you decide to outsource your website design then make sure the company or freelancer you choose designs with a responsive framework by default.
Unless You Are An Expert, Hire One
If you have identified your website goal and understand the importance of the internet for your business then don't skimp on the details.
Do not throw together a website yourself and expect it to perform like a well oiled machine. Invest a little capital in a professional website design company that has experience designing websites in your niche. You'll then be able to skip the learning curve and concentrate on making sales as that, as they say, is where the money is going to come from to keep your business alive.
You might have already decided on exactly what you want your website to do and have on it but before you race ahead there are four pillars of website design you need to know.
Focus on the end goal or desired action
The end goal of your website.
When you know what the primary end goal of your website is going to be you can then work backwards, researching the solutions available online that target those end goals. The internet is not new and there are plenty of free and paid for services that might already be available for your particular needs or use case. So take advantage of it.
Interlace your brand
Brand identity
Don't fall into the trap of just sticking your logo onto your website and hoping people will connect with your information. You need to actively take steps, with your design, that constantly reminds people about your brand. Visit brands that you love and pay attention to the little things they've done on their sites to give the brand front and center.
Mobile, Mobile, Mobile
Responsive Design
The mobile market is getting bigger everyday as more and more people get connected and new products will get launched at lightening speed. Your website needs to effortlessly adjust to the screen size of the device that is viewing it and, you'll be pleased to know, responsive design does it for you.
The desktop market is getting smaller and smaller, but you still need to pay attention to it, which a responsive design will do for you. So if you decide to outsource your website design then make sure the company or freelancer you choose designs with a responsive framework by default.
Unless You Are An Expert, Hire One
If you have identified your website goal and understand the importance of the internet for your business then don't skimp on the details.
Do not throw together a website yourself and expect it to perform like a well oiled machine. Invest a little capital in a professional website design company that has experience designing websites in your niche. You'll then be able to skip the learning curve and concentrate on making sales as that, as they say, is where the money is going to come from to keep your business alive.
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