Technology moves at a pace that even the worlds experts struggle to keep up with. As soon as one company announces a new development, then another will announce something else. All of this research and development costs the companies a lot of money, and this means that the latest devices from the likes of Samsung and Apple are expensive. So it is no surprise to see Apple, Samsung lose ground to Chinese handset makers in Q1, which are available on the market at much cheaper prices.
The top manufacturers of smartphones in the world were Samsung and Apple in 2013. In 2014 also they led the list by sharing the first and second positions respectively, but the notable feature is the decrease in their respective market shares. Samsung was first with an overall market share of 31.2% which saw a slight drop of 1.2% compared to the market share of Q1 of 2013. Apple came second with a market share of 15.5% in Q1 2014. But Apple also lost 2.2% of their market share of the first quarter in 2013. The clear gainers with an increase in the market share were the Chinese handset giants Lenovo & Huawei, who captured the third and fourth positions respectively.
Huawei had a market share of 13.4% during the first quarter of 2014 with an increase of 3.3% compared to the same period in 2013. Lenovo came fourth with a market share of 13.3% with a slight increase of 0.8% compared to Q1 of 2013.
Samsung retained the first place with a market share of 31.2% in Q1 of 2014. It has a share of 32.4% during the same period of 2013. Apple came second with a share of 15.3% whereas it has a share of 17.5% in 2013. Huawei was placed third with a market share of 4.7%, a slight increase when compared to the same period of 2013. Lenovo was fifth with a share of 4.6% in Q1 of 2014, whereas it only had a share of 3.9% in Q1 of 2013.
So what does the future hold for mobile phones in China? More than likely, branded products will continue to lose market share, as the Chinese models improve, and continue to pick up momentum. It is likely that the branded names will hit back at some point by lowering prices, but they can only really do that on the older models.
When these big companies launch a new model then they need to recoup the research and development costs. So as things stand at the moment, the future looks very bright for the Chinese mobile phone market, and this is good news for the consumer.
The top manufacturers of smartphones in the world were Samsung and Apple in 2013. In 2014 also they led the list by sharing the first and second positions respectively, but the notable feature is the decrease in their respective market shares. Samsung was first with an overall market share of 31.2% which saw a slight drop of 1.2% compared to the market share of Q1 of 2013. Apple came second with a market share of 15.5% in Q1 2014. But Apple also lost 2.2% of their market share of the first quarter in 2013. The clear gainers with an increase in the market share were the Chinese handset giants Lenovo & Huawei, who captured the third and fourth positions respectively.
Huawei had a market share of 13.4% during the first quarter of 2014 with an increase of 3.3% compared to the same period in 2013. Lenovo came fourth with a market share of 13.3% with a slight increase of 0.8% compared to Q1 of 2013.
Samsung retained the first place with a market share of 31.2% in Q1 of 2014. It has a share of 32.4% during the same period of 2013. Apple came second with a share of 15.3% whereas it has a share of 17.5% in 2013. Huawei was placed third with a market share of 4.7%, a slight increase when compared to the same period of 2013. Lenovo was fifth with a share of 4.6% in Q1 of 2014, whereas it only had a share of 3.9% in Q1 of 2013.
So what does the future hold for mobile phones in China? More than likely, branded products will continue to lose market share, as the Chinese models improve, and continue to pick up momentum. It is likely that the branded names will hit back at some point by lowering prices, but they can only really do that on the older models.
When these big companies launch a new model then they need to recoup the research and development costs. So as things stand at the moment, the future looks very bright for the Chinese mobile phone market, and this is good news for the consumer.
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