Technological advancements have turned the world into a small village where we interact with different people so easily as if they were our close neighbors. Both small and large enterprises employ social media services as part of their marketing strategies. Marketing professionals too are in consensus that social media marketing has a number of benefits to any organization.
Marketing expenses can reduce largely when social media is used to advertise. It is cheap to post marketing information on Facebook or twitter than in other conventional media of advertisements like running a TV ad or mailing your customers. Surprisingly you will capture the attention of many potential customer bases than it would be in the case of other traditional methods of advertisements.
Social media enables businesses to have direct feedback from their customers. This helps them to respond to customer inquiries, complaints and comments in manner that other interested parties can see. Businesses are able to provide excellent customer services to their customers through Facebook or twitter interactions.
Social media advertisements usually reach many people than traditional methods of marketing. If, for instance, you compare Facebook to newspapers, many youths use Facebook more than newspapers. An advert targeted at the youths is therefore likely to be more effective on Facebook than it would do on newspaper.
Social media breaks geographical barriers that had crippled other advertising strategies. Multinationals can now reach their diverse customers all over the world by just one tweet or Facebook post. It is a case of killing two birds using one stone. This is deviation from the traditional methods where businesses had to run an advert with different advertising agencies in their overseas markets.
In the same way you are able to communicate directly with your customers on social media, you can also have conversations with potential strategic business partners or possible distributors. Social media offers a unique opportunity for businesses to meet with other entrepreneurs, an occurrence so rare in the physical world. This will help you develop strategic partnerships that can assist you expand your establishment.
Social media not only enables you interact with your customers about their preferences but also help you analyze your competitors. You can get vital information about your competitor that are ordinarily expensive to obtain and sometimes unavailable. Research professionals agree that social media provides a good platform for gathering market intelligence information as it enables so many people to be interviewed as compared to traditional methods that relied on sampling.
Social media gives you an opportunity to expose your content to a wide range of potential users hence improving your ranking with search engines like Google or Bing that rely on such social signals. Readers who see your content can then link up with your site, subscribe or even invite their friends to log in to your website. This means your site will likely acquire more traffic than other similar sites.
Marketing expenses can reduce largely when social media is used to advertise. It is cheap to post marketing information on Facebook or twitter than in other conventional media of advertisements like running a TV ad or mailing your customers. Surprisingly you will capture the attention of many potential customer bases than it would be in the case of other traditional methods of advertisements.
Social media enables businesses to have direct feedback from their customers. This helps them to respond to customer inquiries, complaints and comments in manner that other interested parties can see. Businesses are able to provide excellent customer services to their customers through Facebook or twitter interactions.
Social media advertisements usually reach many people than traditional methods of marketing. If, for instance, you compare Facebook to newspapers, many youths use Facebook more than newspapers. An advert targeted at the youths is therefore likely to be more effective on Facebook than it would do on newspaper.
Social media breaks geographical barriers that had crippled other advertising strategies. Multinationals can now reach their diverse customers all over the world by just one tweet or Facebook post. It is a case of killing two birds using one stone. This is deviation from the traditional methods where businesses had to run an advert with different advertising agencies in their overseas markets.
In the same way you are able to communicate directly with your customers on social media, you can also have conversations with potential strategic business partners or possible distributors. Social media offers a unique opportunity for businesses to meet with other entrepreneurs, an occurrence so rare in the physical world. This will help you develop strategic partnerships that can assist you expand your establishment.
Social media not only enables you interact with your customers about their preferences but also help you analyze your competitors. You can get vital information about your competitor that are ordinarily expensive to obtain and sometimes unavailable. Research professionals agree that social media provides a good platform for gathering market intelligence information as it enables so many people to be interviewed as compared to traditional methods that relied on sampling.
Social media gives you an opportunity to expose your content to a wide range of potential users hence improving your ranking with search engines like Google or Bing that rely on such social signals. Readers who see your content can then link up with your site, subscribe or even invite their friends to log in to your website. This means your site will likely acquire more traffic than other similar sites.
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