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Tuesday, January 1, 2013

Getting New Clients Through Social Media Networking

By Daniel Will


It is likely that you are aware of the potential impact of social media across the globe. What you probably aren't aware of, though, is just how you can personally use the power of social media to advertise your business. What follows is some awesome social media advice that will have you raking in the profits in no time.

Find out where your target audience is in order to help them find you. For instance, are you currently running a site for home improvement? Visit home decorating show pages and comment. If you write about pets, you will need to post on different forums. Offer comments on the websites of the biggest pet store chains. This is a good way to get some exposure.

Understand the concept of conversation. A lot of people forget that when a company writes a review they would like have a conversation with them. Engage fully with the customers that contact you and build a mutually-rewarding dialogue with them. Learn what they want, what they dislike, and how you can change your strategies to keep them happy and purchasing from you.

One way to get more Facebook likes is to add a "Like" button to your blog, so that visitors can like your Facebook profile directly from the blog. Since it will make it easier on them, they will be more likely to do it. When you make things easier for your consumers, you increase your chances of getting those consumers to come back to your site, or visit your social media page, and read more.

Encourage your customers to complete surveys and questionnaires about their views on social networking. If they're spending more than 1 hour per day on social media then it is time for you to get in on that action! If instead you find that your customers are not big users of social media, you will need to find different ways to market your business.

One-on-one contact is the most valuable benefit to social media marketing, giving you personal contact with your client base. No customer wants to have a conversation with a large establishment, but rather an individual. It's all about trust here. People on social sites are there to be social. Give them a real person to speak to, and trust grows tremendously.

To get a large following for your social media marketing, do not just push products. Post stories or links from external providers relevant to your industry or niche. Ask questions, run contests, and post pictures. Engage your readers in order to encourage their voices to enter into your conversation about your business. Practice product engagement rather than product placement. The focus should be on communicating the non-monetary value of your products. How does your brand make your customers feel, and how does it fit in with their unique lifestyle?

Social media has revolutionized the way people communicate. Instead of a simple phone call, you now have an entire environment where you can share your social life with friends. That kind of impact makes social media marketing a powerful tool if you know how to use it. Incorporate ideas from this article into your business plan!




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