Diamond Supply Company, started by skater Nick Tershay around 1998, is known for their limited edition Nike sneakers, hats, tee shirts and skateboard equipment. This company has a shop found on Fairfax in Los Angeles, and there are plans for additional shops in the foreseeable future. The Diamond gear can also be available on Zumies.com, Zarmaloop.com as well as in Pac Sun (pacific sun) retail outlets nationally.
The company also creates limited edition collaborations along with professional skaters and also rap artists are released, or "dropped" as they state online and the Fairfax flagship shop. Some prior special editions, such as the Diamond Nike swoop appearing in turquoise and black are getting to be collector's items. Yet another special limited edition is an iPhone cover made from pieces of past professional skateboards.
The company's skateboard hardware division, composed of styles by Tershay's sibling, features Ace wheels and truck and bolt systems that happen to be considered revolutionary in the field, and are generally in popular demand. Diamond Supply Company pursues a unique marketing plan, in that they create little professional advertising, outside of sponsoring professional skaters along with operating their own skate team. Almost all of their publicity stems from interviews in several magazines and on You Tube, and popular rap and hip hop personas dressed in the brand.
Members of the Diamond Club, their customer and fan base, additionally routinely take pictures of people wearing the gear and tweet the pictures in the company web page. The site also features videos from rising as well as well-known rap and hip hop musicians, and even Off Future, a swiftly growing independent cult rap group has declared the items "swag"- the group's name for items of superior quality, a title also awarded by the corporation to Supreme clothing.
Diamond Supply Company has yet to publicize the area of forthcoming retail outlets, but deals are in the works for an expansion of the typical fashion line aside from the current line items, just like the inclusion of pieced and sewn clothing, and more belts and also accessories. Diamond Supply Company's founder, Nick Tershay has conveyed that he is pleased with current standard of corporate growth and earnings, and intends to protect the integrity of the brand through mindful partnerships with artists, musicians and skaters that readily share his personal visions with regard to money, financial success and popularity.
The company also creates limited edition collaborations along with professional skaters and also rap artists are released, or "dropped" as they state online and the Fairfax flagship shop. Some prior special editions, such as the Diamond Nike swoop appearing in turquoise and black are getting to be collector's items. Yet another special limited edition is an iPhone cover made from pieces of past professional skateboards.
The company's skateboard hardware division, composed of styles by Tershay's sibling, features Ace wheels and truck and bolt systems that happen to be considered revolutionary in the field, and are generally in popular demand. Diamond Supply Company pursues a unique marketing plan, in that they create little professional advertising, outside of sponsoring professional skaters along with operating their own skate team. Almost all of their publicity stems from interviews in several magazines and on You Tube, and popular rap and hip hop personas dressed in the brand.
Members of the Diamond Club, their customer and fan base, additionally routinely take pictures of people wearing the gear and tweet the pictures in the company web page. The site also features videos from rising as well as well-known rap and hip hop musicians, and even Off Future, a swiftly growing independent cult rap group has declared the items "swag"- the group's name for items of superior quality, a title also awarded by the corporation to Supreme clothing.
Diamond Supply Company has yet to publicize the area of forthcoming retail outlets, but deals are in the works for an expansion of the typical fashion line aside from the current line items, just like the inclusion of pieced and sewn clothing, and more belts and also accessories. Diamond Supply Company's founder, Nick Tershay has conveyed that he is pleased with current standard of corporate growth and earnings, and intends to protect the integrity of the brand through mindful partnerships with artists, musicians and skaters that readily share his personal visions with regard to money, financial success and popularity.
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