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Saturday, January 19, 2013

A Highly Effective Content Marketing Strategy

By Mike Jerome


If you need to drive more high-quality traffic to your website, get more subscribers, and of course more sales, you can do this simply by implementing an efficient content marketing strategy.

If you are on a small budget you certainly don't want to be running expensive commercial advertising campaigns and putting costly adverts in front of folks that do not have a clue who you are, so that the alternative is to provide your visitors with a repeated supply of useful info which will offer solutions to their Problems and answers to their questions.

What is Content Marketing Exactly?

Content marketing is just the method of creating and publishing nicely-crafted and helpful information which can take many forms, such as content for your blogs or website, explanatory videos, and other helpful content that people who are hunting for your product or service can find easily.

The key to managing a successful content marketing strategy is usually to first determine what someone would be trying to find, creating acceptable content that addresses those wishes and questions and advertising it, using search optimization strategies so the searcher can easily find your content.

Once your visitor has found your content and appreciates how handy it is then the following step is to make them subscribe to your list and continue delivering glorious content to them habitually. This way you can form a relationship with each of your customers and with each content item you publish this will increase trust and will lead directly to a sale.

The Root of a Good Content Marketing Strategy

A good and well-planned content marketing strategy is one of the most effective methods to attract large amounts of visitors from which you can profit. Having your own blog that provides educational content and contains videos alongside a sequence of emails and maybe a once a month newsletter is the best way to go at it. If you haven't a clue what to scribble about and you use your time writing unimportant content you are not going to get anywhere.

Imagine you're someone on the web looking for your service or product, which words would you put into a browser to get that information? When you understand that process then you can supply important content from which your prospect can benefit. This whole process involves offering content which will be perceived as being valuable by your visitor and the sale will come later .

Online you need to use the same words and word phrases ( keywords ) that a searcher would use to find your services and products within your content. By improving and effectively pushing your content your blog or website can be easier found in organic search results.

Content Marketing a Recap

Content is the power behind the Net, all of your future clients are looking out for information and help for Problems, so by supplying them with optimised content you boost your opportunity for being found by the search sites and those prospects. What folk don't love is in-your-face sales pitches. By employing a good content marketing strategy it gives you credibility and authority and makes folks much more comfortable when they come to making a decision. You become the expert and the go-to person rather than being seen as yet another person pushing a product.

It may seem non-obvious to not push your product however it works, the most notable web and social promoters use this approach for lead generation and content marketing is all about helping folks rather than blatant selling, only a few of their articles will be "salesy". It costs very little to run a successful content marketing campaign and if you aren't doing it then you're missing thousands of potential customers and sales.




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