It's common for "traditional" business owners to believe that Internet Marketing is separate and of no help to them. You own a brick and mortar business! Why would you spend a bunch of your time playing around online? The truth, whether you want to admit it or not, is that some of your business probably already is on the Internet. Do you have a website? Do you email your business partners, clients and buyers? These are ways of doing Internet Marketing. The truth is that Internet Marketing, when properly integrated, can be a major plus for your business. Here are a few of the best ways to use Internet Marketing to build your business.
If your business doesn't yet have a website, it's time to start building one. Here is the good news: building a website for your business is pretty easy. Thanks to easy tools like WordPress and the super affordable website hosting options and domain name servers that are out there, you can build a basic business website and publish it in under a half an hour. Your website does not need to be all that complicated or extensive, at least not in the beginning. It is more than okay to begin with a very simple and basic "here's our business, here is what our business does" website and then keep building that website over time as it needs it.
Ensure that your site and business are registered with all the business directories you can identify.
The local chamber of commerce directory is not the only one so don't limit yourself. There are plenty of options online and they generally don't charge anything for you to become a member. You can even meet other business owners and build relationships with them because some of these sites operate just like social media platforms. The more incoming links you have to your site, the better and it only takes a few minutes to register your site and business with these directories.
It is important to put together a Facebook page for your business. Facebook may not actually appeal to you. That is absolutely valid for your personal life. Having a Facebook page for your professional life, however, is seriously important. Facebook is going to give you a way to reach out to people both locally and globally. It can help you make contact with all sorts of new customers as more and more of your present buyers "like" your page. A great way to encourage people to "like" your page is to offer a discount on a future commission as a trade for "liking" you.
Running a successful business takes many things. An open mind is one of these things. Creativity is another of these things. This is why it is essential for you to accept internet marketing and integrate it into your overall strategy to expand your traditional business. The virtual and offline worlds are coming closer and closer together. Leaving money on the table definitely isn't good for business but that's exactly what you are doing by ignoring the huge number of new customers you can gain access to when you start implementing online marketing strategies.
If your business doesn't yet have a website, it's time to start building one. Here is the good news: building a website for your business is pretty easy. Thanks to easy tools like WordPress and the super affordable website hosting options and domain name servers that are out there, you can build a basic business website and publish it in under a half an hour. Your website does not need to be all that complicated or extensive, at least not in the beginning. It is more than okay to begin with a very simple and basic "here's our business, here is what our business does" website and then keep building that website over time as it needs it.
Ensure that your site and business are registered with all the business directories you can identify.
The local chamber of commerce directory is not the only one so don't limit yourself. There are plenty of options online and they generally don't charge anything for you to become a member. You can even meet other business owners and build relationships with them because some of these sites operate just like social media platforms. The more incoming links you have to your site, the better and it only takes a few minutes to register your site and business with these directories.
It is important to put together a Facebook page for your business. Facebook may not actually appeal to you. That is absolutely valid for your personal life. Having a Facebook page for your professional life, however, is seriously important. Facebook is going to give you a way to reach out to people both locally and globally. It can help you make contact with all sorts of new customers as more and more of your present buyers "like" your page. A great way to encourage people to "like" your page is to offer a discount on a future commission as a trade for "liking" you.
Running a successful business takes many things. An open mind is one of these things. Creativity is another of these things. This is why it is essential for you to accept internet marketing and integrate it into your overall strategy to expand your traditional business. The virtual and offline worlds are coming closer and closer together. Leaving money on the table definitely isn't good for business but that's exactly what you are doing by ignoring the huge number of new customers you can gain access to when you start implementing online marketing strategies.
About the Author:
James Steele is a well-known blogger who writes informative articles on different topics such as marketing, online business, home business, network marketing etc. Checkout his article on MLM Leads and on Zeek Rewards
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