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Sunday, March 31, 2013

Why Online Business Isn't As Easy As You Think

By Russell Howe


Before you try to make money online via an affiliate plan such as Empower Network, Mary Kay or Visalus, you would greatly improve your chances of success by taking a little time to learn about online business. It may not be quite what you're expecting.

Alongside the health and fitness industry, the home based business world is one of the very few areas not hit by the credit crunch the world has endured recently. That's because every month more and more people are trying their hand at working from home.

It's not all good news, though. While more and more people are attempting to become their own boss, very few of them are actually seeing any results. It's well documented that over 96% of entrepreneurs struggle to get anywhere. Why is this failure statistic so shockingly high?

While it may seem disheartening that well over 95% of budding entrepreneurs fail, it's not strictly true. Most of those budding entrepreneurs simply weren't cut out to become their own boss and had false ideas of what working from home actually involves. The false marketing is often created by home business opportunities themselves, who are looking to cash in on the bad habit of seeing the internet as a quick way to establish an overnight income.

You can assess your own potential as an entrepreneur by asking yourself these three important questions before you get involved with any business program:

1. Are you merely trying to build an easy income, or do you genuinely harbor an ambition to become your own boss?

2. Do you have the free time to focus on building your brand alongside your current responsibilities?

3. Have you found an affiliate plan or home business you genuinely love or is it just about income potential?

Don't buy into the hype that you can change your life overnight just by joining the right 'ground floor opportunity' at the right time. As we explained above, a large part of the failure statistic comes down to individuals who are looking for an overnight solution to their financial problems. That's called winning the lottery, not being your own boss.

Look at question number one. This is a big concern in the MLM and affiliate marketing industry at the moment. So many people jump into online programs believing they have stumbled across a legitimate get rich quick scheme, only to discover that the reality doesn't play out to their false expectations. The industry doesn't help potential customers, of course, often billing itself as an easy solution to financial troubles.

Being self employed is a tough job and it takes a certain type of personality to be able to deal with the pressures which come along with it. Don't fool yourself into believing you are going to be sitting on a beach in Barbados while money rolls in through your computer, because you'll hold yourself back. In order to reach success, just like in the real world, you will have to be working on your business every single day.

Additionally, success doesn't come cheap. Despite the many sales pitches and testimonials which companies release to attract individuals looking to change their lives overnight, andybody who has become their own boss online or offline will tell you that you must be prepared to work long-term if you want to change your long-term future.

The final question brings up an interesting point. You see, another major issue behind why so many affiliate marketers fail is that they push programs which they don't actually enjoy. Remember, it is your choice to become your own boss. You may as well do it with something that you find attractive and interesting, right? If you join a program purely because it has potential to build you an income you'll notice that your work lacks that killer instinct, which is due to the fact you're not very interested in the product or service you are promoting to others as an affiliate.

Successful people don't just run a business, they live and breathe it. So be sure to take some time to find a business which suits your individual interests. While every company from Empower Network to Avon will surely claim to be the one you are looking for, the real answer will depend upon your own individual taste. Being able to make money online from home is a blessing which this generation has over the ones which came before it, but unless you take the time to treat it seriously, it's a blessing most people don't experience. [
See how Russ Howe became established in empower network here.
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