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Wednesday, September 23, 2015

Meta Descriptions: Detailing Long Island SEO Strategies

By Rob Sutter


If you have ever searched for websites, you will find recurring traits which matter more than you may think. For this reason, I would like to talk about meta descriptions, which are nothing short of important for Long Island SEO success. Of course, you may be curious to know why these descriptions are so vital. For those who are looking to rank not only on Google but any search engine imaginable, the following details may be of worth to you.

A meta description, by definition, is a summation of what a website has to offer from a content-related standpoint. If you have ever searched for a website on Google, Yahoo, or what have you, chances are that you will see a brief description under the link for every website. Even though this is great from an informational standpoint, there's far more value to consider. In fact, anyone who has worked in the realm of Long Island SEO can say the same.

If you want to know why meta descriptions are so valuable, all you have to know that Google takes to them like birds take to the sky. Simply put, if you leave the web pages you have without these descriptions, chances are that they will not rank. What this means is that you must make it a point to create brief summations for each page, ensuring that their content is relevant. Once this is done, you'll be well on your way to achieving higher rankings.

For those who are looking to write effective meta descriptions, reputable authorities like fishbat will tell you to abstain from repetition. In other words, you do not want multiple pages of your website to have the same description, as Google will pick up on this and possibly penalize you as a result. You also want to keep things rather concise; around 160 characters or so will suffice. These are just a few tips that Long Island SEO experts can bring to your attention.

If you own a website and you want it to rank highly, it goes without saying that meta descriptions will be required. Of course, there's more than goes into this process than simply typing words and hitting the Enter key. More than anything else, you have to exercise care, as the content fitted into said description will determine whether or not visitors will be immediately drawn to your content. From that point on, it's ensuring that they'll stick around for the long haul.




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