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Wednesday, September 9, 2015

Could A Long Island Advertising Agency Benefit Ring Of Honor?

By Jason McDonald


It was this past June that the popular independent company, Ring of Honor, took the next big step in its growth. Cementing a spot for itself on Destination America, it has become clear that the promotion known as ROH is determined to gain ground as one of the most successful names in the industry today. With that said, marketing is everything, which means that a bit of help is always welcome. Is it possible, then, that a Long Island advertising agency can prove to be useful?

Ring of Honor, for the uninitiated, is a wrestling promotion that was founded in 2002. The purpose that it served was to cater to an older group of wrestling fans that felt disenchanted by what they were seeing on television on a weekly basis. Even though it developed an underground fanbase, it was the recent deal with Destination America that, in my view, truly set things into motion. Now, ROH has the ability to reach more eyes than it was able to in the past.

Keep in mind that, before this move, Ring of Honor was primarily syndicated through the Sinclair Broadcast Group. While this is okay, it's important to note that not everyone at home has access to these channels, meaning that it's something of a challenge for fans to get their hands on full shows. By comparison, Destination America is available in numerous shows, which proved to be a solid step forward. However, I believe that even more progress can be made on the marketing front.

There's much to talk about when it comes to the excitement that a Long Island advertising agency can generate. I am sure that many others can attest to this, given the importance of services like SEO, social media management, and web design. Even though some of these may be more useful to Ring of Honor than others, I believe that they matter all the same. It's just a matter of knowing what's most necessary, which firms such as fishbat can evaluate.

Even though different services may be used, I believe that Ring of Honor will live or die through the audience it has created in the past. Since 2002, it has become something of an underground powerhouse, not unlike Extreme Championship Wrestling in the 1990s. ROH, much like the previously mentioned wrestling company, embraced the fact that it appealed to an older group of wrestling fans. As a result, it stands the chance of obtaining as much success as it would like.




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