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Saturday, December 20, 2014

CM Punk & The Need For An Internet Marketing Company

By Rob Sutter


If you are someone who considers themselves a fan of pro wrestling, regardless of the specific companies, you may have already become familiar with CM Punk's recent podcasts. With host Colt Cabana, who is a longtime friend of Punk, the former World Wrestling Entertainment star spoke quite negatively about the company in question. Those who have been longtime WWE fans will tell you how eye-opening these podcasts were. To me, it shows that WWE is in need of a reputable Internet marketing company.

It was with these podcasts that Punk spoke about WWE and his harsh treatment by the company during his last few years there. Some of the issues that Punk brought up were medical, including the staph infection that he wrestled with for quite some time. It's also been said that staph infections, when left untreated, can prove to be deadly. What this does, more than anything else, is showcase the lack of the care on the part of WWE and its general workforce.

Creative censorship was another interesting point that Punk drew attention to as well. For those who are unaware, Punk suggested to the company that he would walk UFC fighter Chael Sonnel to the octagon for one of his fights. To Punk, it would result in more viewers for WWE, since one of their talents were associated with the event. The idea was not only shot down but soon given to Triple H, another WWE talent, as he was given approval to accompany renown boxer Floyd Mayweather. This is yet another idea that seems to further the need for an Internet marketing company.

You may wonder what use WWE would have for an Internet marketing company, given its worldwide notoriety. From what I have seen, reputation management will prove to be quite useful, as WWE needs to fan the flames that Punk created with his involvement in these podcasts. This company is not infallible and it has to address the missteps it has made. For this reason, it wouldn't be totally surprising to see firms such as fishbat becoming involved in the near future.

No one can argue with the fact that Punk's part, in these podcasts, have shed quite a bit of light on the inner workings of WWE. Why should talent be mistreated in such ways that they are either hurt due to injuries or simply burned out because of a lack of creative freedom? Factors like these are ones that WWE would be wise to address, in the most professional of ways to boot. Even if this is done, I'm sure that no wrestling fan will forget Punk's words for a while.




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