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Saturday, November 9, 2013

An Internet Marketing Company Relating To Night Of Champions

By Robert Sutter


Earlier this week on Sunday, "Night of Champions" aired and it was one pay-per-view that attempted to live up to its theme. As the name would suggest, it's the show where all of the current champions have to defend their championships in one way or another. As strong as this concept is, though, I couldn't help but feel as though WWE slipped up more than a couple of times. How could have an Internet marketing company worked in order to make the show more effective in general?

Amongst the many elements of "Night of Champions," one of them came across as rather frustrating. With the interactive polls WWE orchestrated, fans were allowed to vote on who they believed to be the best World Heavyweight Champion, United States Champion, and a few others. With each option being given five separate candidates, it is clear that the element of choice isn't necessarily strong. As a result, there is an illusion of options but nothing substantial in order to back it up, making the polling seem worthless.

In fact, I cannot help but feel as though a poll of this nature would have been better if networking had more of an influence. For example, what if Twitter was allowed in order to let fans send their tweets on who they believed were the best champions of each category? Tweets are easier to keep track of and it lets the fans become more involved. It sounds like a much better system than locking fans to predetermined choices without any kind of room to move around.

If you ask me, it would be best if an Internet marketing company came into play, even if it was only for one night. I would like to believe that firms along the lines of fishbat have a better grasp on the element of choice than WWE does. It's not exactly fair to the audience to keep them locked into such choices, especially when they are fully aware that they don't exactly have the freedom that WWE suggests that they do. I have to wonder why the company believes that this is an effective model.

Revisionist history is something that WWE has gone about more than a couple of times. However, I cannot help but feel as though this came into play at the expense of fan choices. I believe that those who vote on these polls shouldn't have to be stuck with just a couple of choices that they may not entirely agree with. To me, WWE could put forth one of the best platforms out there in Twitter but, for one reason or another, the company has stuck to more rigid polling options.




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