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Monday, November 25, 2013

Plan On Marketing With Facebook? Read This

By Stavros Georgiadis


There are no miracle methods you can use to develop a successful social media marketing campaign. Every company out there has an audience that has various dislikes, likes, needs and wants. In order to use Facebook successfully, you need to learn all you can about it. This article will help to educate you on the subject.

Be sure to link all content published online back to your Facebook page. For example, link a summary of your blog onto Facebook if you have one. Even your tweets from Twitter can be linked to Facebook and be displayed there.

Answer any questions and respond to comments on Facebook. Show that you appreciate their questions and comments, and give helpful responses. When you already have an answer available on your website, link to it.

You will be able to put your fans email addresses on a list that will reach them using the 'custom audiences' feature. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.

Facebook advertisements can help your marketing goals. You can tailor your ad so that only people of specific age or gender criteria see it. The number of ads will depend on your budget. A long-term commitment need not be made. Your ad can end when you choose.

Any company that doesn't regularly deal with customers doesn't really need to have a Facebook page. This is because customers are random so they likely will not follow daily posts. Invest in targeted Facebook ads instead.

Offer something that is unique when someone "Likes" your Facebook page. If someone likes your page it will get you a ton of exposure. Try offering something exclusive and free to people for "liking" your page. It could be a sweepstakes or something that every person gets. If they want the item you're giving away, they won't mind subscribing to your page.

Take the time to reply to comments or posts on your wall. If someone makes the effort to leave a message, you should also take time to communicate with them. Answer Facebook inquiries as swiftly as you answer a telephone when it rings.

Don't share updates that have no direct relation to your own content. You may want to pontificate about politics or your new kitten, but some of your followers might be offended or bored if you do. Utilize personal accounts in order to talk about personal endeavors.

You may hit a few stumbling blocks when you first start into your Facebook marketing forays. A good way to begin is by adding Facebook buttons to your own sites. This helps visitors find your page much easier, and it is a less intrusive method of marketing. When they "like" your business on Facebook, you will be able to easily update them on happenings in your business.

Always allow people to write their own comments on your wall. You will find that this is a good way to keep people's negative comments away, but you need to care about their feelings.Having read this article, you should now know how to effectively use Facebook as a marketing tool. Use these tips to reap the benefits of a Facebook marketing campaign. Start working on your campaign and you will soon get good results.




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