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Tuesday, November 26, 2013

How To Improve Your Business With Article Marketing

By Stavros Georgiadis


Come up with your very own logo! Anyone can have a logo. Readers will recognize a logo you use, and seeing your logo elsewhere will remind them to go to your site. Readers are your consumers, and you want to give them something familiar to return to.

Many people try to write their own articles to use for article advertising purposes. Keep in mind that just like any other skill, writing takes a certain degree of talent. You may have a good handle on grammar and know the rules of punctuation. You may even notice alliteration when you see it. Writing requires captivating the reader and transporting them into the realm of what you are writing about. It's art, not just academic smarts.

Resist the urge to deluge indexes with the same article. Instead use as many indexes as you can with a variety of articles on each one. Marketers have to fight against the temptation to resubmit a single article to the hundreds of indexes that are out there. Search engines are aware that people do this, and will not count all the links associated with these articles when they do the rankings, so you will only be hurting yourself.

You want all your articles posted to your site because this gives you the benefit of keyword searches. This is an easy, yet effective, method of increasing traffic and SEO rankings. Search engines are more attracted to sites that have regular updates, so putting your articles there will keep you higher in the rankings.

Your first paragraph must be the best one. The opening paragraph of an article is the section of text that is most important to your readers and the search engines that index it. If you put the best and most relevant information in this paragraph, you will grab the reader and search engines attention. Do not give up all your information, but give them teasers to keep them interested. You want them to read the rest of it, too.

Avoid overcrowding your article with keywords. Limit your usage of a keyword to five occurrences within an article. More than that has the potential of causing readers to leave your page. Stay with less than five times to make sure that you do not overdo it, and your readers will be much more happy.

Break your articles up by using bullet points or numbers so readers can grab the information in little bites. Using this tactic makes the reading material easier to understand and remember. If readers see a bullet or a number alongside information, they see it as being important and give it their attention.

Establish a unique perspective and style in your pieces. Let your articles convey who you are so your readers can identify with you. Also, avoid adopting the style of other authors, to keep your credibility and likeability high; your business will benefit more from your article marketing efforts.

Your articles will be more successful as more people are exposed to them. However, you don't really need to worry about appeasing everyone in general. It's much better to have thousands of customers that are interested than millions that aren't. Everything should be adapted to your audience.




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