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Saturday, August 24, 2013

Sampling & How It Ties Into Argan Oil Products

By Rob Sutter


In a time when everyone is trying to make the greatest amount of smart purchases as possible, it's likely that some items will not be tried out. This is unfortunate because I know that there are some items which are underrated and deserve to have more fans. That being said, is it possible that argan oil products can benefit from samples? These items may be a bit more prevalent in the public eye but it is definitely worth expanding the number of people who work with such items.

Companies along the lines of NewVo Beauty can be considered backers of these items and their ways of helping a number of consumers from a cosmetic point of view cannot be understated. Such items as argan oil products are some of the best, as I'm sure you would be able to imagine. Appearances have benefited immensely because of them and the user base for them has been, in my eyes, very strong. However, I feel like not enough people have been able to make use of them and I have to wonder why.

It's clear that, in comparison to most other cosmetics, this particular item can prove to be one of the more expensive. I cannot say anything against the oil's natural properties but keep in mind that Argan trees cannot be found everywhere on Earth. Southwest of Morocco is the only place where these trees can thrive thanks to climate conditions. Since the oil can be transported and shipped overseas, you can imagine just how much rates can increase but, to me, these should tell you more about the idea of quality.

When it comes to the various concepts which can be used to increase user awareness, sampling may be the best one. Consumers will undoubtedly benefit from this, since they may not be fully confident in putting down money on a product they know very little about in execution. Companies will also find themselves attaining a reward because of this small risk put forth. Rewards are going to be had on both sides, so it seems like a great idea on paper and could translate to implementation.

As you can tell, I am a big fan of giving consumers just a taste of something so that they will be able to have a better idea of what they are in for. This goes the same for argan oil products; in fact, I'd like to think that this general concept is seen even more so. The reason that I say this has partially to do with the price, which I'm sure most people would not be totally receptive of at first. However, the results of such a method can prove to be substantial in time.




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