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Saturday, August 31, 2013

How To Market Your Site With Facebook

By Grace Boyd


Do you want your business exposed to millions of people? Did you know you can use Facebook to help you do that? There are many people on Facebook and if you know what to do, they can be your fans.

Make your posts professional in tone and spirit at all times. Even though Facebook is pretty relaxed, do not let yourself become too lax in your posting. If you keep it professional, you will gain the respect and trust of your clientele.

Consider Facebook as one way to share information. For Search Engine Optimisation Australia Company, Facebook does not only relate to everyday chit chat, but it is also an important content format. Don't neglect this powerful marketing tool. Write some actual blog posts and then promote them via other channels through your Facebook page. Facebook can drive a ton of traffic to your sites.

Facebook ads are a great place to start. Regular posting can only do a limited amount when it comes to promoting your business. To attain more reach into your market, you should try purchasing Facebook ads. They generally do not cost a lot, and they can help you a lot.

Facebook Offers is a great tool for running contests or giving away free products through your website. You only need to post the offer and then change it to Promoted Post on your wall. If the offer is good enough, promote it to those who aren't fans, too.

When you use custom audiences, you are able to target your ads to them by using their email addresses. This will lower your marketing costs and increase the company profits in the long run.

When marketing through Facebook, the goal is to increase your sales. You can track your success by setting a monthly goal for your sales. Thousands of likes mean nothing if they can't be converted to real money from sales. Monitor your progress and tweak your strategies when you find they are not effective.

Companies that only deal with customers occasionally, such as real estate agents or car dealers, do not need to have a Facebook page. No one will bother following your daily posts if they don't buy from you frequently. Use targeted ads on Facebook instead.

The first step to success with Facebook marketing is having a solid base of fans. You should always aim at gaining a large following. After that threshold has been reached, your conversion rate is going to start marching.

A group is a great idea for a company. You can use this page to share useful information, interact with your audience and receive questions from customers. You can alert people to discounts and share useful information as well. This is a really good way to engage your customers.

Tapping into Facebook to market your business can really pay off big. There are quite a few people out there that use Facebook and that means that you can reach out to them if you know what you're doing. Use the things that you were taught here and your business will see some growth while you're able to speak to your audience. The possibilities are truly endless.




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