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Sunday, June 9, 2013

3 Easy List Building Tips You Can Use Right Away

By Katherina Delone


It's important to develop assets for your business that will work for you for the long haul. Developing a responsive list of prospects is one of the greatest assets you can generate for your business.

When people subscribe to mailing lists, they will want to know their privacy is secure. Nowadays, spam is on the rise and it's difficult to stay away from it even with the most advanced technology. Your prospects need reassurance that their private information is safe with you and that you won't sell their email address to marketing companies or spammers. Your site should include a privacy policy that your prospects can read. Your policy should let them know their private information is safe with you and that you respect the trust they've shown in signing up.

Audio testimonials are more effective among audiences today if you can get them. Additional testimonials from those who subscribe to your list, like professionals within your niche, can also add another level of credibility. If you're running a newsletter and you're looking to grow your list that way, then in order to increase the sign up rate and get more people to get on your list, you should let them into your archive and have them access your previous newsletter issues so that they get an idea of the kind of quality you offer. Once new people have an idea of the type of content they'll be receiving, they'll be far more likely to sign up for your mailing list. If they like what they see, they'll sign up and you'll have extra subscribers.

Keep it simple silly - the signup process that is. Simplicity is the key to those coveted high conversion rates. Asking for too much information from potential subscribers could turn them off. Your ultimate goal is to get an email address from them and permission to send them emails. Asking for more information to this puts you at risk for turning people away from your list. Asking for a first name is also generally acceptable plus it allows you the opportunity to personalize your emails to the list.

These great tips will help you get your list building efforts started off on the right foot. Now that you have a good idea about how to begin building your list you'll have more time to become comfortable building a relationship with those who are on your list. The success of your business very well may depend on just what kind of relationship you can build with the members of your list.




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