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Wednesday, May 15, 2013

Is SEO Still Effective?

By Meagan Smith


SEO is not dead, some people have completely abandoned the search engine optimization because of all the algorithm updates done by Google. The reality is that yes even though those updates are very annoying you should not give up SEO as part of your traffic strategy. Instead the goal is to adapt to the changes and avoid getting affected by any future updates.

However there are still a few things that still work today and most likely will not change, a good example is the use of sitemaps. Sitemaps have multiple purposes, for users it allows them to easily find content on your site and for the search engines it allows web crawlers to indexed new content much faster. Overall your site should have an updated sitemap and it is recommended that you submitted to Google's webmaster tools.

It's important your website stays clean and you always have the latest upgraded version, especially if you are using platforms like Wordpress. These days content is everything, is crucial that your content is valuable and not duplicate or spun articles. Search engines might penalized your site for having duplicate or spammy content.

Outsourcing your SEO efforts is something most people like to do to avoid the tedious tasks of building links to a site. Sometimes it can be very difficult to build quality links which is why most of us like to outsource the work to other people. You can also find many reliable SEO services online, just make sure you do your research and look for reviews and testimonials from other customers.

Right now quality and unique content is what most people are focusing on mainly because SEO has changed a lot and search engines no longer want duplicate, spammy content. If your content is good visitors will share your content and it will most likely receive more visitors and positive points from search engines like Google. Your SEO strategy needs to be applied by following the latest working methods and be ready to adapt to any future changes.




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