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Friday, May 31, 2013

Using Internet Marketing To Grow Your Business

By Ashley Nicks


Is internet marketing something you are using to promote your online business? If you do not have a solid online presence, you should develop one. Here, you will find a beginner-friendly overview of the most popular and effective Internet marketing techniques.

On each page of your website there will be a site-wide link. Generally, they are located in the bottom footer area of a page, most webmasters use the same spot. If you want your visitors to visit your main page, this link is good to have. For example, you can use these links to direct customers to a central order form or sales page. Moreover, your menu should work as a site-wide link that will guide your visitors to the pages that you want them to see on your website. A clear, informative description of each link is key. The menu needs to be well planned, concise and quick and easy to review and use.

Always focus your attention on meta tags when your site is being coded. Although visitors will not be able to see the tags, they will be seen by search engines and will be used to let them know vital information about your site. Make sure you accurately describe your website by adding the most significant meta tags first. Remember not to overuse meta tags. Find alternative tags; research keywords to find out which ones are the most popular.

H or HTML tags are the most important tags on your page. H tags, which are meant to be attached to your most important information, will be displayed in a bold font. The search engine is able to locate the most essential information and your visitors will be able to locate it as well. The name of your site-page needs to contain important tags so search engines understand what your site is about.

Always be on the lookout for new, creative ways to get the word out about your products or services online. While other marketing techniques can also grow your business, do not write off the potential benefits of internet marketing. Followers of a particular website are usually pretty dedicated, which is what causes videos and websites to go viral in a short amount of time. That means that fans on the internet spread items for you through their networks of contacts. Viral items can generate sales, but they also have a short shelf life. It's difficult to determine which things have the best chance of going viral. The best thing you can do is have content that is appealing, funny and different. Look through what has gone viral in the past to get a feel for what may help your site go viral.

There are dozens of different ways to improve your website with internet marketing techniques, and here we've outlined just a few of them. Continually evaluate your site and your plans to find new ways to market your business. While an initial marketing plan is useful, don't be afraid to try new techniques to expand your efforts.




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