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Saturday, May 4, 2013

Appealing To Your Online Audience By Selling Jewelry

By Jack Houman


Running a successful online jewelry business is all about learning the tricks of the trade. Many people have become expert at this game and you too can become one if you learn their secrets. Look at this collection of tricks that these experts have used to succeed online.

Do not hesitate and keep asking your customers to refer your site to all their friends and family members. Insist them to do so, but do not be too persuasive as they might feel annoyed. The best quality jewelry and fair prices will set you apart from your competitors. In this way, you will succeed at attracting more customers with the passing time.

Make sure your site is easy to navigate. One of the pet peeves that many customers have is with being unable to easily navigate from one page to another on a website. This results in them leaving and finding an easier to use website where they'll make their purchase instead. Make sure navigation bars are properly placed at the top and bottom of the pages for ease of use.

Sell online only jewelry that you are knowledgeable and passionate about. Jewelry you create yourself sell much better. No one will sell those jewelry better than you and it is recommended to tell the story of their creation. For example in your blog or on you tube.

Do not neglect your customers, especially international ones. Reply their emails in a matter of hours. Do not isolate them; even in the frequently asked questions section, have it translated into their different languages so as to be more accommodative.

Make use of the infinite space available to you by sensibly spreading your content across many pages that are linked together. This way you can avoid looking cluttered and disorganized and your customers will be able to navigate to exactly the jewelry or information that they desire.

Apart from informing the customers about the quality of your jewelry product, inform them about yourself and your business also. Tell them about your belief system, your values, your policy, your philosophy and why the jewelry product they are purchasing is special. If they can identify with your principles and ideals, they will buy from you.

If you act professional, you will be professional. A client will notice this and have a good first impression of you. Sell your jewelry product to the best of your abilities and include details on everything. Give your buyer the full specifications on the jewelry product he bought, and then ask him to leave positive feedback if he was satisfied.

Set up triggered emails. Send potential local customers an email that makes additional offers after they abandon a shopping cart on your website. Or maybe a free e-book that offers information that is valuable to them.

To determine how effective your site is, pretend to be a customer and complete a transaction. Do everything from start to finish and look for any problems. In addition, consider how easy the process is. Think, too, about common problems you have encountered at other sites and make sure to avoid them on your own. Make shopping as convenient as possible for your customers.




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