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Wednesday, October 15, 2014

Ascend Over The Competition By Using Our Social Media Marketing Advice

By Lashunda Lorenzo


If you wish to use an exciting and popular way to get your business out there, utilize social media marketing. Social media presents a world of opportunities to build a customer base and increase consumer awareness about your products and services. The suggestions here will help you build your business by using social media correctly.

Make sure your blog has excellent content that engages, educates, and inspires. A great blog serves as the cornerstone of your social media marketing. When you create content that people cannot wait to read, they will keep coming back. The bottom line is that good content is what is behind any type of media, and social media marketing is no exception.

Establish your goal for a social media campaign. If you do not know what you hope to achieve with your campaign, you won't know when you have been successful. Are you looking for product awareness, concrete sales, or better customer service? When you can answer these questions, building a strategy is an easier step.

Relax, it is just an online conversation. Email used to scare the pants off of companies who did not understand the good, the bad, and the ugly of the whole thing. Now it is the go-to communication channel. Social media is the new channel, and all you need to do is sit down and talk to your customers. It is what they want and what you need.

Invest in ad space on Facebook or other websites. These ads are targeted towards users who have used certain keywords related to your business in their status updates. You should get a lot of targeted visitors who will learn about your products even if they do not decide to 'like' your page.

Conduct Facebook polls. Using the the "question" feature on Facebook, you can develop a poll to ask your followers a question. It can be about their thoughts on a new product, their opinion on how you're doing with customer service or anything else to which you'd like an answer. This keeps them engaged. When your followers feel more involved, they identify more closely with your brand or product.

Keep social network sites fresh and novel for your readers. Many people are used to constant updates on their social network sites, and if you aren't offering this to the consumers, they will end up going elsewhere and you will end up losing lots of customers. Make sure your social networking sites are updated a few times each week.

If you are not able to understand and connect with your target audience, your social media networking efforts will be in vain. It is necessary to discover why they use social media, how often, and what sorts of content they like best.

When you use these tips for successful social media marketing, you will get more comfortable with this type of marketing and be able to use it effectively. When you understand social media marketing, your customer base will grow exponentially.




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