Email marketing is a marketing method that uses emails to promote to customers. To some, this can sound a bit difficult, but it really isn't. Using email marketing to reach your customer base isn't as hard as you might think, especially if you pay close attention to the tips in the following article.
Minimize traditional email marketing activities during the holidays. Customers are preoccupied with family and friends, and are less likely to be paying attention to business email. Your odds of ending up in the spam box are considerably higher, which could have longer term implications for your bottom line. The major exception to this would be a business directly related to the holiday activities. Otherwise, give yourself a break and enjoy some downtime yourself. Business will be back on track in a day or two.
Make sure that you get permission from customers or potential customers before sending out your emails. If people do not want to get emails from you, they could mark your emails as spam or even ignore you altogether. There is even a chance that your email service could take you out of their system.
Experiment with, and evaluate, different email layouts. Put your important information and any new offers near the beginning of your messages. Try out different approaches to see what gives you the best reaction. When you find your formula for success, stick with it. Your customers will be more comfortable with something that is useful and familiar to them.
If you use images in your email newsletters, put text to the right of the images. Research shows that customers are far more likely to click on a link or button that is placed to the left of an image than one that is placed anywhere else on the page.
Email marketing should have the branding of your business. Therefore, it is important to invest enough time to create a template that permits you to use your corporate logo, theme colors and custom fonts that you have already used on a website or in ancillary materials. This fosters brand recognition among your subscriber base.
To get the most out of each email you send, try to focus each message on a single clear, concise message. Your readers should know what you are trying to say within the first few seconds of reading the message. Give them a call to action that is clear, and that they can easily respond to.
Playing with fonts is fun, and you may be tempted to spice up your emails with exotic fonts. Resist that temptation! Fonts may display differently, or even be replaced by defaults, on someone else's computer. Even if an odd font does display correctly, there is no guarantee that your recipient will appreciate it the same way you do. To avoid any font-based mishaps, stick with fonts that are widespread, easy to read, and understated.
As said previously, business owners must use proper protocol with email marketing. If you do not practice good customer service, you will see that you will lose customers and people unsubscribing from your email list. Use this advice to avoid annoying your happy customers.
Minimize traditional email marketing activities during the holidays. Customers are preoccupied with family and friends, and are less likely to be paying attention to business email. Your odds of ending up in the spam box are considerably higher, which could have longer term implications for your bottom line. The major exception to this would be a business directly related to the holiday activities. Otherwise, give yourself a break and enjoy some downtime yourself. Business will be back on track in a day or two.
Make sure that you get permission from customers or potential customers before sending out your emails. If people do not want to get emails from you, they could mark your emails as spam or even ignore you altogether. There is even a chance that your email service could take you out of their system.
Experiment with, and evaluate, different email layouts. Put your important information and any new offers near the beginning of your messages. Try out different approaches to see what gives you the best reaction. When you find your formula for success, stick with it. Your customers will be more comfortable with something that is useful and familiar to them.
If you use images in your email newsletters, put text to the right of the images. Research shows that customers are far more likely to click on a link or button that is placed to the left of an image than one that is placed anywhere else on the page.
Email marketing should have the branding of your business. Therefore, it is important to invest enough time to create a template that permits you to use your corporate logo, theme colors and custom fonts that you have already used on a website or in ancillary materials. This fosters brand recognition among your subscriber base.
To get the most out of each email you send, try to focus each message on a single clear, concise message. Your readers should know what you are trying to say within the first few seconds of reading the message. Give them a call to action that is clear, and that they can easily respond to.
Playing with fonts is fun, and you may be tempted to spice up your emails with exotic fonts. Resist that temptation! Fonts may display differently, or even be replaced by defaults, on someone else's computer. Even if an odd font does display correctly, there is no guarantee that your recipient will appreciate it the same way you do. To avoid any font-based mishaps, stick with fonts that are widespread, easy to read, and understated.
As said previously, business owners must use proper protocol with email marketing. If you do not practice good customer service, you will see that you will lose customers and people unsubscribing from your email list. Use this advice to avoid annoying your happy customers.
About the Author:
Suzie Wiktor writes many reports on her blogs concerning the right way to do effective email marketing with VideoMakerFX to raise targeted traffic. She will guide you the instructions how to obtain TTS Video Studio Bonus.
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