It's important for businesses to grow, which is a point that no one should overlook. They can continue to offer the same services but in some form or another - be it marketing or what have you - a shift has to take place. This is where the knowledge of an Internet marketing firm can come into effect, since it's likely that the company in question will be able to highlight some of the biggest acquisitions in social media. In recent memory, here are just a few examples.
To start of, it's important to look at how Yahoo was able to purchase Tumblr. This was done in May of 2013 and it was one that not only helped Yahoo, from a social standpoint, but it was able to illustrate the value of this particular microblogging social media website of sorts. It was clear as to why this was done, seeing as how Tumblr has a strong audience it caters to. The acquisition has done, on the part of Yahoo, for a sum of $1.1 billion.
Back in February of this year, WhatsApp was purchased by Facebook. For those who many not be familiar with WhatsApp or its functionality, all you have to know is that it serves as an instant messaging platform with the Internet being used as its facilitator of sorts. It was during this month, however, that Facebook announced its purchase of WhatsApp for a staggering sum of $19 billion. I believe that very few can overlook the importance of this acquisition on the part of Facebook.
When it comes to the idea of content, which is crucial in the eyes of firms the likes of fishbat, Microsoft's purchase of Mojang cannot go overlooked. The reason why this is the case is because of Mojang's ownership of the popular video game known as "Minecraft." What this purchase, made in September, means is that Microsoft is currently the owner of one of the best-selling video games of all-time. To say that this is a strong piece of news, to any Internet marketing firm or otherwise, would be putting it mildly.
In terms of social media and business alike, these events are just a few to bring into discussion. No business is going to succeed if it does not change or improve with the times, which is what these types of stories have been able to illustrate. No one can deny the fact that partnerships can take place and acquisitions can be made by bigger entities. When these are done, though, I believe that it speaks volumes about the undeniable power associated with social media.
To start of, it's important to look at how Yahoo was able to purchase Tumblr. This was done in May of 2013 and it was one that not only helped Yahoo, from a social standpoint, but it was able to illustrate the value of this particular microblogging social media website of sorts. It was clear as to why this was done, seeing as how Tumblr has a strong audience it caters to. The acquisition has done, on the part of Yahoo, for a sum of $1.1 billion.
Back in February of this year, WhatsApp was purchased by Facebook. For those who many not be familiar with WhatsApp or its functionality, all you have to know is that it serves as an instant messaging platform with the Internet being used as its facilitator of sorts. It was during this month, however, that Facebook announced its purchase of WhatsApp for a staggering sum of $19 billion. I believe that very few can overlook the importance of this acquisition on the part of Facebook.
When it comes to the idea of content, which is crucial in the eyes of firms the likes of fishbat, Microsoft's purchase of Mojang cannot go overlooked. The reason why this is the case is because of Mojang's ownership of the popular video game known as "Minecraft." What this purchase, made in September, means is that Microsoft is currently the owner of one of the best-selling video games of all-time. To say that this is a strong piece of news, to any Internet marketing firm or otherwise, would be putting it mildly.
In terms of social media and business alike, these events are just a few to bring into discussion. No business is going to succeed if it does not change or improve with the times, which is what these types of stories have been able to illustrate. No one can deny the fact that partnerships can take place and acquisitions can be made by bigger entities. When these are done, though, I believe that it speaks volumes about the undeniable power associated with social media.
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