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Saturday, October 25, 2014

Figure Out How Social Media Marketing Fits With Your Business

By Claudine Largent


At one point in time, many businesses viewed the world of social media as a playing ground for kids. Those days are long gone. In today's society, social media sites provide a valuable tool for marketing and branding any business. With such a level of importance placed on these sites, it is equally important to make your social media marketing plan an effective one. In this article we will give you a few tips for starting out right.

Whenever you're having a sale or a special promotion, you should use social media to promote it. You can post on Facebook, Twitter, a blog, and whatever other social networking sites you use and get your sale viewed by hundreds, if not thousands of people. It's a quick and free way to get people to know about your promotions.

Use lists as much as possible. People love lists because they are easy to read and easy to pass on to their friends. When you produce blogs or articles with lists, those who find the information you provide useful are more likely to pass the link onto others via Facebook, Twitter, or another social networking site.

Always give the visitors to your site a way to follow you on a social media site by subscribing. Because most users access social media every day, give them instant access to your new posts through those sites.

Understand that technology is driving social media and vice versa. Every day that social media becomes more popular, technology races to catch up, which prompts social media to become more popular. Know what the technology is offering your customers in their social needs so that you can take part in talking WITH them, as opposed to talking AT them.

Keeping track of comments, reviews, and blogs related to your business is an important part of social media marketing. There are many tools that you can take advantage of to alert you when new content about your business is posted. Keeping track of what others, particularly past customers, are saying about you is a great way to identify areas where your business could use improvement. It is also a good way to see which parts of your business have been effective.

Get a WordPress blog so you can use the WordPress Retweet button. This features allows your visitors to post a link to one of your articles in their Twitter feed in a simple click. You could also add Retweet buttons on your website if you take the time to code it yourself.

Don't simply push products blindly upon any reader that happens to scan through your blogs. Include testimonials, relevant articles and links to content your followers will find useful. Ask questions, run contests, and post pictures. Engage those that follow you. Seek product or service engagement rather than product placement. Aim to create an association between your brand and your customers' lifestyles and identities, rather than their wallets.

Social media marketing is the new and upcoming thing that your business should use. It can be utilized to brand your products or services and market them to millions of people. This article was packed with valuable information that will help you as you develop your social media marketing strategy.




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