The writing styles are just as diverse in copywriting as in regular writing but oftentimes they are misunderstood and are not taught in school the same way regular writing was. Here are some recognizable styles that you will notice while surfing the internet.
Second- Technical Copywriting is another type of copywriting that is growing. This specific style requires knowledge about a specific industry. This is comparable to journalism except the majority of these writers are not professional but they are actually trained to write in order to share their knowledge of a specific topic. These jobs therefore require the proficiency of a specific professional whether it be a nuclear scientist or agricultural economist.
Third- Imagery styled copy paints a picture for readers by using metaphors and similes in order to put the reader in a new setting. It is important in this style of copy to use known people, places and things in order to reach the individual readers. Fourth- The Touchstone style is much like the imagery style because you use a common known place or person except this time you use it as a base for your writing. It becomes the main connector and is referred to throughout the writing. Many times the "touchstone" is an actual historic event that took place.
Fifth-"you" copy is seen a lot on the internet today. It is where the word "you" is used often in order to build a connection with the reader. This kind of copy can become repetitive sometimes so mixing styles is always an option. While these are some of the styles you may encounter while writing copy it is important to remember that it is your voice that should sell as a writer. So how do you sell your voice?
It is important to sound intelligent. This requires a sound understanding of grammar as well as a mastery of words. Does that mean you need to be a regular Edgar Allen Poe? Not exactly, but it does mean that you need to have words that paint a picture and portray things as they need to be portrayed. Another thing that distinguishes great copywriters is their ability to build connections and run on several trains of thought. This allows them to write on a wider variety of subjects without being bored.
This is a major difference between a regular freelance writer or journalist and a copywriter. It takes a lot of creativity and an ability to research new things in order to write intelligently on them. Beyond creativity, copywriters should be well organized in their thinking process. This will allow them to tear through several projects while not getting burned out by the stress of it all. Overall these tend to be guidelines and as a copywriter gains an education through experience or schooling he/she will be able to see the difference in style and skill.
Second- Technical Copywriting is another type of copywriting that is growing. This specific style requires knowledge about a specific industry. This is comparable to journalism except the majority of these writers are not professional but they are actually trained to write in order to share their knowledge of a specific topic. These jobs therefore require the proficiency of a specific professional whether it be a nuclear scientist or agricultural economist.
Third- Imagery styled copy paints a picture for readers by using metaphors and similes in order to put the reader in a new setting. It is important in this style of copy to use known people, places and things in order to reach the individual readers. Fourth- The Touchstone style is much like the imagery style because you use a common known place or person except this time you use it as a base for your writing. It becomes the main connector and is referred to throughout the writing. Many times the "touchstone" is an actual historic event that took place.
Fifth-"you" copy is seen a lot on the internet today. It is where the word "you" is used often in order to build a connection with the reader. This kind of copy can become repetitive sometimes so mixing styles is always an option. While these are some of the styles you may encounter while writing copy it is important to remember that it is your voice that should sell as a writer. So how do you sell your voice?
It is important to sound intelligent. This requires a sound understanding of grammar as well as a mastery of words. Does that mean you need to be a regular Edgar Allen Poe? Not exactly, but it does mean that you need to have words that paint a picture and portray things as they need to be portrayed. Another thing that distinguishes great copywriters is their ability to build connections and run on several trains of thought. This allows them to write on a wider variety of subjects without being bored.
This is a major difference between a regular freelance writer or journalist and a copywriter. It takes a lot of creativity and an ability to research new things in order to write intelligently on them. Beyond creativity, copywriters should be well organized in their thinking process. This will allow them to tear through several projects while not getting burned out by the stress of it all. Overall these tend to be guidelines and as a copywriter gains an education through experience or schooling he/she will be able to see the difference in style and skill.
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