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Thursday, April 4, 2019

Long Island Advertising: The Do's And Don'ts Of Reddit Video

By Arthur Williams


It was recently announced, in their 2010 Year in Review report, that Reddit videos receive 1.4 billion views per month. To say that this is a tremendous statistic would be an understatement, as it indicates a shift toward this type of content on the aforementioned social channel. If you're a business owner, you may be looking to invest in this type of content as well. To go about this, in the right way, here are some Long Island advertising do's and don'ts to consider.

One of the biggest "do's" of video content on Reddit, according to companies like fishbat, is to keep them as short as possible. On social media, there seems to be a preference toward "snack-sized" video content, whether it's designed to entertain, inform, or what have you. Instead of having your content go several minutes, keep them only several seconds long. This will make every video easier to consume, increasing its performance in the process.

Once you have the appropriate length for Reddit videos down, ensure that the subject matter is on topic. If a video fails to stick to a particular topic, regardless of the industry being discussed, anyone viewing it may lose interest. After all, they're not receiving the value that they expect. As long as you keep your content on the right track, it will perform, potentially attracting more leads from Reddit in the process.

Now let's discuss a few things that shouldn't be done with Reddit video content, starting with outward promotion. On social platforms like Reddit, users can determine when they're being advertised to, without any further value being presented. Blatant marketing won't fly, which means that business owners will have to be more creative with how they create content. It may take additional effort, on your end, but it will pay off.

Your video content may not be entirely genuine, either, which can negatively impact the success you see on Reddit. Most of this social network's user base is comprised of young people, who are more likely to gravitate toward businesses that are transparent. They like to support establishments that give back to their communities, provide good services, and are actively involved in charities. By showcasing said genuineness, in your content, your ability to reach Reddit's massive user base will be greater.




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