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Saturday, June 23, 2018

Long Island SEO: Steps To Take Toward Improved Conversion Rates

By Arthur Williams


Conversion rate is the term used to define how many conversions you've been able to yield divided by the number of total ad clicks. While Long Island SEO specialists know this term all too well, those on the outside looking in may be scratching their heads, wondering about its importance. Make no mistake: knowing your conversion rate is crucial to your marketing strategy. If you'd like to know how to improve this statistic, keep the following tips in mind.

One of the ways that those in Long Island SEO and marketing can improve their conversion rates is by delivering strong scripts. Understand how you'll pitch a product or service. Repeat it consistently, not only to yourself but those that you work with so that you have solid feedback to work off. The better your script is, the more leads you stand to generate. This is just one of the many steps that agencies like fishbat will recommend you take.

Next, consider the possibility of training for your sales or marketing team. No matter how skilled your team is, there is always room for improvement, especially in the rapidly changing world of digital media. Training is not only effective in terms of teaching new skills but promoting conversation. When employees work together on problems in order to figure out solutions, the growth that all parties benefit from is nothing short of remarkable.

Did you know that web design can play a role in conversion rate improvement? The main reason for this is that, in the digital age we live in, having a functional website is paramount. Presentation matters, but it can be argued that functionality is even more vital. Does your site run well on various devices? Is it easy enough to find certain pieces of information? These are just a few questions to ask when making website adjustments.

While we are on the subject of web design, perhaps the most overlooked component is the contact us form. Despite the fact that it seems like a standard function, the form in question offers more than you may expect. It should be easy for the average user to fill out and submit. From there, they will be given feedback regarding their questions and concerns. When a website has a handy contact us form, conversion rate improvement won't be far behind.




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