How much do you know about your favorite social media websites? You may know how to use Facebook, for example, to interact with friends and perhaps push your own business to the next level. With all the accurate information that exists online, there are other pieces of information that, simply put, don't hold up. When it comes to social media myths, there are the ones that a Long Island advertising agency can easily debunk.
"If I have more followers, I'll be more successful." While having more followers certainly helps, it's not the be-all and end-all of your social media success. In fact, you may be able to get by with having a handful of truly engaged visitors. When this is done, you'll be able to reach people that are genuinely interested in what you provide. A Facebook or Twitter account can have thousands upon thousands of followers, but if they aren't engaged, how truly successful are these accounts? This is just one of the many myths that the likes of fishbat can shed light on.
"Social media can replace my website." The likes of Facebook and Twitter aren't going away anytime soon. The same can be said about websites, which is why one shouldn't exactly be favored over the other. Both platforms work in unique ways, meaning that it's all the more important to focus on them. Social media serves as a channel for awareness. On the other hand, the website is where the bulk of all business will be done. Current and future business owners would be wise to keep this in mind.
"If there's a social media website, I must be on it." Don't make the mistake of assuming you must be active on every social media website. Not only are you unlikely to have the time to devote to every single channel, but there are some that may perform better depending on your business. For photography agencies, Instagram and Pinterest may work best given that they are visual platforms. On the flipside, real estate and management firms may want to use LinkedIn so that they can connect to agents and investors alike. The idea of the "best" social platforms vary on a case-by-case basis.
"Social media the only marketing tool my business needs." Social media is seemingly everywhere, but to say that it's only tool that a business requires would be an oversight. Success on the digital front is acquired through various means, including, but not limited to, SEO, web, and graphic design. What this means is that you will require a multifaceted approach. Sticking to social media alone won't help drive the results you're looking for.
"If I have more followers, I'll be more successful." While having more followers certainly helps, it's not the be-all and end-all of your social media success. In fact, you may be able to get by with having a handful of truly engaged visitors. When this is done, you'll be able to reach people that are genuinely interested in what you provide. A Facebook or Twitter account can have thousands upon thousands of followers, but if they aren't engaged, how truly successful are these accounts? This is just one of the many myths that the likes of fishbat can shed light on.
"Social media can replace my website." The likes of Facebook and Twitter aren't going away anytime soon. The same can be said about websites, which is why one shouldn't exactly be favored over the other. Both platforms work in unique ways, meaning that it's all the more important to focus on them. Social media serves as a channel for awareness. On the other hand, the website is where the bulk of all business will be done. Current and future business owners would be wise to keep this in mind.
"If there's a social media website, I must be on it." Don't make the mistake of assuming you must be active on every social media website. Not only are you unlikely to have the time to devote to every single channel, but there are some that may perform better depending on your business. For photography agencies, Instagram and Pinterest may work best given that they are visual platforms. On the flipside, real estate and management firms may want to use LinkedIn so that they can connect to agents and investors alike. The idea of the "best" social platforms vary on a case-by-case basis.
"Social media the only marketing tool my business needs." Social media is seemingly everywhere, but to say that it's only tool that a business requires would be an oversight. Success on the digital front is acquired through various means, including, but not limited to, SEO, web, and graphic design. What this means is that you will require a multifaceted approach. Sticking to social media alone won't help drive the results you're looking for.
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