Video games are sold due to numerous variables. While it's important for them to be made and reviewed well, it's equally important for them to be effectively promoted to the masses. Internet marketing companies across the board can agree, and some advertising campaigns have been more successful than others. The following cases stand out the most, and chances are that you've heard of these titles already.
When it comes to stellar advertising campaigns for video games, The Legend of Zelda: Ocarina of Time 3D is a great place to begin. This 3DS title was long-awaited by many fans, and the hype was further built upon by the commercials released in North America. These starred Robin Williams and his daughter, Zelda, who he named due to his love for the original game. The commercials in question undoubtedly helped this remaster of a classic game sell.
Another noteworthy video game marketing campaign, according to the likes of fishbat.com, is Mario Kart 8. Despite the Wii U's less-than-stellar success at the time, this particular racing game catapulted the system's sales several times over. It's easy to see why, given the reputation of the long-running video game series. It also proved to be one of the more favored Wii U games, as Internet marketing companies across the board can attest.
Just Cause 3, which was announced in 2015, had its own unique marketing campaign. It didn't use too much in the way of traditional methods, though. Instead, the company that developed this game, Square Enix, announced a contest where one could win a free island. This wasn't lingo for in-game content, either, as the winner would become the owner of a physical private island they could visit whenever they wanted. It's safe to say that this is one of the more unique promotional endeavors in recent memory.
One can go on and on about the marketing campaigns that video games benefited from, but these are a few of the most important ones. They have been able to do everything from tug at one's heartstrings to appeal to their sense of competition. It can be argued that these games would have sold well regardless, which may be true. However, if you have the right promotional campaigns in place, sales can only be helped.
When it comes to stellar advertising campaigns for video games, The Legend of Zelda: Ocarina of Time 3D is a great place to begin. This 3DS title was long-awaited by many fans, and the hype was further built upon by the commercials released in North America. These starred Robin Williams and his daughter, Zelda, who he named due to his love for the original game. The commercials in question undoubtedly helped this remaster of a classic game sell.
Another noteworthy video game marketing campaign, according to the likes of fishbat.com, is Mario Kart 8. Despite the Wii U's less-than-stellar success at the time, this particular racing game catapulted the system's sales several times over. It's easy to see why, given the reputation of the long-running video game series. It also proved to be one of the more favored Wii U games, as Internet marketing companies across the board can attest.
Just Cause 3, which was announced in 2015, had its own unique marketing campaign. It didn't use too much in the way of traditional methods, though. Instead, the company that developed this game, Square Enix, announced a contest where one could win a free island. This wasn't lingo for in-game content, either, as the winner would become the owner of a physical private island they could visit whenever they wanted. It's safe to say that this is one of the more unique promotional endeavors in recent memory.
One can go on and on about the marketing campaigns that video games benefited from, but these are a few of the most important ones. They have been able to do everything from tug at one's heartstrings to appeal to their sense of competition. It can be argued that these games would have sold well regardless, which may be true. However, if you have the right promotional campaigns in place, sales can only be helped.
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