Postcards are rectangular thick paper or thin cardboard meant to write and mail without an envelope and could either require stamps or have one already printed on it. Novelty postcards are those made from materials uncommon for this use. These cards usually have images printed on them which can either be paintings, tourist destinations, buildings, vehicles and portraits while blank ones are also available.
There are different reasons in sending this instead of letters such as its cheaper cost and a way in showing your correspondence on where you are right now when sending it. Another use it has is for businesses to send postcard advertising for marketing products and services that they have. Here are different tips for maximizing effectiveness of increasing website traffic and producing sales leads.
Make sure this are sent to prospects who might be interested with the offer and had the history of acting on their interests. Example is in sending it to those who requested details regarding products and services which is similar to the ones you offer. These lists could be acquired through the majority of mailing lists brokers.
Design postcards with a look of coming from a friend having a message for them instead of looking like a magazine ad. This can make the readers react pleasantly with the card that appear friendly for them instead of harshly reacting to those advertisements they usually get in the mailbox. Doing this may boost how many replies you could get.
Do not use the postcards to close sales because there is not enough space for giving all the needed information to make such decision. Use it instead to generate inquiries with brief mentions of major benefits they can get from the offers you have. Motivate them then to ask for further information by printing your website or contact number.
Because postcards are delivered without envelopes so their messages can be read directly and most people cannot avoid in doing so. Grab this advantage by getting to the point directly and capture their attention immediately with your message. Make it easy to read and brief so they would still be read even when the person just glances on it.
Send them using first class mailing services as these are just a few cents higher than standard ones if it fits the required size. Their delivery will be prioritized over other classes which means they would arrive faster to your intended receivers. This also has the chance of producing more replies from your target customers.
Send them to arrive during Tuesdays or Wednesdays because these days have lighter volume of mails usually than other days. This means less competition for your postcards from those that were also delivered that same day. Avoid having it arrive at Mondays because for most people, this day is the busiest.
Do not spend so much with designing and printing because colorful prints and elegant layouts are expensive but do this when you offer these services though. Simple designs are doable in personal computers and have them printed by companies or yourself. Be sure in following these tips for more market presence.
There are different reasons in sending this instead of letters such as its cheaper cost and a way in showing your correspondence on where you are right now when sending it. Another use it has is for businesses to send postcard advertising for marketing products and services that they have. Here are different tips for maximizing effectiveness of increasing website traffic and producing sales leads.
Make sure this are sent to prospects who might be interested with the offer and had the history of acting on their interests. Example is in sending it to those who requested details regarding products and services which is similar to the ones you offer. These lists could be acquired through the majority of mailing lists brokers.
Design postcards with a look of coming from a friend having a message for them instead of looking like a magazine ad. This can make the readers react pleasantly with the card that appear friendly for them instead of harshly reacting to those advertisements they usually get in the mailbox. Doing this may boost how many replies you could get.
Do not use the postcards to close sales because there is not enough space for giving all the needed information to make such decision. Use it instead to generate inquiries with brief mentions of major benefits they can get from the offers you have. Motivate them then to ask for further information by printing your website or contact number.
Because postcards are delivered without envelopes so their messages can be read directly and most people cannot avoid in doing so. Grab this advantage by getting to the point directly and capture their attention immediately with your message. Make it easy to read and brief so they would still be read even when the person just glances on it.
Send them using first class mailing services as these are just a few cents higher than standard ones if it fits the required size. Their delivery will be prioritized over other classes which means they would arrive faster to your intended receivers. This also has the chance of producing more replies from your target customers.
Send them to arrive during Tuesdays or Wednesdays because these days have lighter volume of mails usually than other days. This means less competition for your postcards from those that were also delivered that same day. Avoid having it arrive at Mondays because for most people, this day is the busiest.
Do not spend so much with designing and printing because colorful prints and elegant layouts are expensive but do this when you offer these services though. Simple designs are doable in personal computers and have them printed by companies or yourself. Be sure in following these tips for more market presence.
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