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Wednesday, April 12, 2017

Long Island SEO & The Challenges Of Ranking For Certain Terms

By Arthur Williams


The main goal of Long Island SEO is to rank for the right keywords. Not only will you show up for the terms in question, but it'll be more likely that people will do business with you as a result. However, it's important to understand what makes some keywords more difficult to rank for than others. Why does this challenge exist, you may wonder? By the end of this piece, hopefully you'll have a better understanding of search engine optimization.

First and foremost, you have to understand that some keywords are more sought after than others. This is usually the case with more basic terms, which the likes of fishbat.com have observed over the years. If you're looking to rank for a keyword like "smartphone case," for example, chances are that you're not going to see movement until several months down the road, if that. Any Long Island SEO specialist will agree that it takes time and effort to seize real estate on keywords like this.

Another challenge associated with keyword ranking is not developing enough content. To be more specific, if there isn't enough high-quality content going out, it's safe to assume that you're not going to see traction on the terms that you have your sights set on. Keep in mind that ranking for certain terms takes time, whether it's just a few months or even a couple of years down the road. Regardless, you won't reach your goals unless there is a steady stream of content in place.

You might also be curious to know that your official website can have a sizable impact on your keyword ranking efforts. It's important to note that Google, as well as other search engines, understands the importance of high-quality web design. What this entails, among other facets, is responsiveness to the point where a variety of devices are covered. When websites can be easily accessed through desktop and mobile devices alike, the SEO boost is hard to ignore.

Hopefully these talking points have given you a more concise understanding as to what ranking for certain terms entails. You can clearly see that it can be done, but only when the right level of effort is put forth. These are just a few challenges that you're likely to encounter, but you shouldn't let them put you off to the importance of SEO. If anything, it's SEO that will determine how successful you are on the digital front.




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