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Sunday, July 20, 2014

How Your Company Can See An Online Sales Increase In 2014

By Hanif Imran


Brick and mortar stores might be failing, but online retailers are seeing unprecedented success. People love the convenience of shopping online, and are always looking for more places to buy from. This is the perfect time for a business to attract these customers.



The most important thing you can do is optimize your site for mobile devices. More and more customers are buying things with their smartphones. If a site isn't mobile-friendly, they're going to shop somewhere else. Take the time to create a fantastic mobile shopping experience. If you do, customers will reward your efforts by making more purchases.

It's a good idea to give shoppers extra incentive to buy from you. For example, you could offer a free gift or free shipping. Many people who shop online make impulse purchases. Convince them to make an impulse buy on your site, and you'll see a sales increase.

Social media is another great way to attract customers. Show off your best products on Facebook and Twitter. Share pictures of your goods on Pinterest. The more people who can find your site, the better. Social media is a fantastic place to be seen.

The most important thing you can do is make sure your site is optimized for mobile devices like smartphones and tablets. This is the primary method of internet access for a number of people, which means it's where they do their online shopping. If your site doesn't work with their devices, they won't buy from you. It's that simple.

Another important thing for you to do is improve your site's SEO. People can't buy from you if they can't find your site! There are all kinds of simple changes you can make to improve SEO.




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