As of today, Twitter has announced an expansion on Geo-Targeted Ads In 8 countries. The move is due to a 95% increase in active users since the beginning of the year up to now. Just to make things clear, Twitter isn't only expanding it's geo-targeted ads to just eight new countries; it's just going deeper into geo-targeting ad in 8 countries that already have country-level targeting ads.
Advertisers are now able to target state/region with their Twitter ads in the following countries: (Australia, United Kingdom, France, Japan, Indonesia, Italy, The Netherland, Mexico)
Using the geo-targeting feature allows you to deliver content in a user's native language. If some of your customers felt excluded by your English ads, you can now deliver language-specific content based on a user's location. You can also promote deals that are relevant to users based on their location. For instance, a discount on shipping will not interest local customers while your international audience will be likely to redeem this promotional offer.
Being able to target users from different countries could help you widen your international activities. Make sure you can display ads in the native language of your foreign customers and provide them with quality content. If your goal is to build your Twitter audience, create ads that will take users to your Twitter profile. You could also use ads that lead users to your official website if you want to directly boost your sales or raise your brand awareness.
Buying ad space on Twitter is an important investment, which is why you need to make sure your ads are displayed to the right users. The improvements made to the geo-targeting feature should help you reach out to a local or to an international audience more easily.
Twitter is rumored to worth over 10-billion dollars! With many businesses using Twitter to generate buzz, share content, and drive sales to their websites. Twitter is rumored to be mostly lookie loos, as a tiny percentage of users who actively tweet. What does all of this mean? We can probably expect Twitter to continue to expand it's marketing efforts and make attempts to increase it reach. With the millennial generation being notably short on time and attention, micro-blogging services like Twitter and Instagram may become more important players in the world of online marketing.
Advertisers are now able to target state/region with their Twitter ads in the following countries: (Australia, United Kingdom, France, Japan, Indonesia, Italy, The Netherland, Mexico)
Using the geo-targeting feature allows you to deliver content in a user's native language. If some of your customers felt excluded by your English ads, you can now deliver language-specific content based on a user's location. You can also promote deals that are relevant to users based on their location. For instance, a discount on shipping will not interest local customers while your international audience will be likely to redeem this promotional offer.
Being able to target users from different countries could help you widen your international activities. Make sure you can display ads in the native language of your foreign customers and provide them with quality content. If your goal is to build your Twitter audience, create ads that will take users to your Twitter profile. You could also use ads that lead users to your official website if you want to directly boost your sales or raise your brand awareness.
Buying ad space on Twitter is an important investment, which is why you need to make sure your ads are displayed to the right users. The improvements made to the geo-targeting feature should help you reach out to a local or to an international audience more easily.
Twitter is rumored to worth over 10-billion dollars! With many businesses using Twitter to generate buzz, share content, and drive sales to their websites. Twitter is rumored to be mostly lookie loos, as a tiny percentage of users who actively tweet. What does all of this mean? We can probably expect Twitter to continue to expand it's marketing efforts and make attempts to increase it reach. With the millennial generation being notably short on time and attention, micro-blogging services like Twitter and Instagram may become more important players in the world of online marketing.
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