AppFlood, a China-based ad network for mobile platforms, released a report on the types of ads that generate the most revenues. The report found that interstitial ads generate 70% of the revenues recorded by the company on over 400 billion devices. A significant percentage of these interstitial ads were videos or rich content.
The Power Of Video
But while this data is fascinating, it's clear that the report is far from perfect. Even though AppFlood looked at hundreds of millions of phones, the majority of the data they studied came from Asia. The region that came in second was the Middle East, which almost certainly isn't a dominate force in global app traffic.
In spite of the report's flaws, it's clear that video is going to become an increasingly important part of mobile advertising. It's an excellent way to make sure you reach the people you want to read with your advertising. Other forms of advertising are beginning to become outdated in comparison.
Although there are many other ways to advertise online, and generate a substantial profit, the best way to do this, for cell phone advertising, is to use the power of video. If you have a business that you would like to boost in regard to profit and revenue, video is certainly the best way to go. Tapping into cellular customers is a huge arena that requires a medium that can capture their attention, with no better way to do this than by advertising your products and services using videos today.
A recent report from AppFlood showed that 70% of app-ad revenues were generated by interstitial content. This number is based on data gather from 400 billions Android Smartphones. The study was conducted by a China-based company and it is possible that variations exist for a Western audience but the importance of interstitial content should not be denied.What are interstitials? Interstitials refer to content that is displayed 'in-between' two actions. For instance, a page with an ad can be displayed between the moment a user clicks on a link and between the moment the user can access the page they wanted to navigate to.
The Power Of Video
But while this data is fascinating, it's clear that the report is far from perfect. Even though AppFlood looked at hundreds of millions of phones, the majority of the data they studied came from Asia. The region that came in second was the Middle East, which almost certainly isn't a dominate force in global app traffic.
In spite of the report's flaws, it's clear that video is going to become an increasingly important part of mobile advertising. It's an excellent way to make sure you reach the people you want to read with your advertising. Other forms of advertising are beginning to become outdated in comparison.
Although there are many other ways to advertise online, and generate a substantial profit, the best way to do this, for cell phone advertising, is to use the power of video. If you have a business that you would like to boost in regard to profit and revenue, video is certainly the best way to go. Tapping into cellular customers is a huge arena that requires a medium that can capture their attention, with no better way to do this than by advertising your products and services using videos today.
A recent report from AppFlood showed that 70% of app-ad revenues were generated by interstitial content. This number is based on data gather from 400 billions Android Smartphones. The study was conducted by a China-based company and it is possible that variations exist for a Western audience but the importance of interstitial content should not be denied.What are interstitials? Interstitials refer to content that is displayed 'in-between' two actions. For instance, a page with an ad can be displayed between the moment a user clicks on a link and between the moment the user can access the page they wanted to navigate to.
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